💡 Recently, renowned Japanese WordPress mentor Naomi Suzuki shared 11 methods he has used over the years to secure website design projects. These methods remain highly relevant for designers today.
1. Start With Your Existing Network
This is the most direct and effective method. Inform friends, family, and former colleagues about the design services you offer. Word-of-mouth is one of the fastest ways to build trust.
2. Offer Free Website Health Checks
Proactively offer free audits of potential clients’ websites, identifying issues related to design, SEO, and user experience. This showcases your professionalism and creates opportunities for collaboration.
3. Take Initiative: Do First, Talk Later
Instead of only discussing ideas, take action. For interested prospects, create a simple homepage mockup or improvement plan to demonstrate your capabilities and sincerity.
4. Use Freelance Platforms (Local & International)
There are many platforms designed for freelancers, such as Upwork, Fiverr, PRO360, and creative hiring platforms like Rtist Creative Platform. These platforms gather clients with clear project needs, making them effective places to build experience, portfolios, and long-term client relationships—especially in the early stages.
5. Google Maps Local Outreach Strategy
Use Google Maps to identify local businesses with outdated websites or weak online presence. Proactively reach out and offer relevant design or optimisation proposals.
6. Visit Local Businesses in Person
In addition to online outreach, direct visits and cold calls can still be effective. Physical businesses such as restaurants, clinics, and retail stores often have unmet digital needs.
7. Join a Local Chamber of Commerce
Joining a Chamber of Commerce allows you to connect with a wide range of local business owners. These relationships often lead to project opportunities and cross-industry collaboration.
8. Engage With Entrepreneur & Startup Communities
Entrepreneurs and startups typically have strong demand for websites, branding, and digital marketing support. Active participation in these communities can lead to consistent project flow.
9. Collaborate With Other Creative Professionals
Build partnerships with freelancers in marketing, photography, copywriting, SEO, and related fields. Referrals and joint projects benefit all parties involved.
10. Build Professionalism Through Content Marketing
Manage a blog, social media presence, or video channel to share insights on design, UX, and SEO. Consistent content builds authority and attracts clients organically.
11. Focus on Trust & Long-Term Relationships
Regardless of the method used, building trust is the most important factor. Listening carefully, delivering value, and maintaining long-term partnerships are the foundation of sustainable growth.
Final Thought
While the methods above may differ, they all point to the same principle: be visible where clients are actively looking and be credible when they find you. Today, many designers apply these strategies through platforms like Rtist Creative Platform, where businesses and creative talents connect directly to turn trust and visibility into real project opportunities.
