About Me

I’m an eCommerce Digital Marketer specialising in performance-driven growth for Shopee, Lazada, TikTok Shop, and Meta CPAS. My core focus is simple: turning ad spend into scalable GMV.

I work closely with brands to plan, launch, and optimise full-funnel eCommerce strategies, from traffic seeding and retargeting to D-Day scale-ups and always-on sales campaigns. I’m deeply hands-on with platform-native solutions like Shopee GMV Max, TikTok Shop Ads (GMV Max, Shop Ads), Meta CPAS, and Google Shopping / PMAX, ensuring each platform plays its role without cannibalising performance.

I don’t just “run ads” I think like an account owner:
- Structuring campaigns based on promo mechanics, peak traffic durations & brand's focus
- Actively managing budget shifts, scaling windows, and ROAS protection (real time analysis)
- Real time optimizations on peak days for churning out most GMV as possible

I’ve worked across many local Malaysian brands and regional accounts, handling everything from monthly mega campaigns (Double Digit days) to new store ramp-ups, & retargeting frameworks. I’m especially strong at campaign structuring, performance analysis, and actionable insights & real time optimizations, the kind clients can actually benefit from.

If your goal is :-
✅ Sustainable GMV growth
✅ Better ROAS without killing scale
✅ Clear answers, not marketing jargon
✅ A partner who mostly thinks on sales growth

Then I’m here to help you win. Let's get connected.

Current Status

Employed

Language

Working Experience

Skill Sets

Additional Information