Recommended by 0 people
Member since: Jun 8, 2020
Completed Job: 0
About Me
Proficient in high-functional B2B designs, complex portals system and stakeholder engagement.
I have over 4 years of experience working in product design. I worked for two boutique software and marketing organizations before moving on to two well-funded Malaysian startups supported by Khazanah Nasional and Y Combinator.
Then, I joined Great Eastern Life Malaysia (GELM) as a Senior UX Designer (Contract), improving group company website by executing an in-depth UX content audit for over 20 website pages.
Current Status
Self Employed
Language
Spoken
English
Malay
Written
English
Malay
Working Experience
13 May, 2024 - 23 Jul, 2024
Senior UX Designer (Contract)
Great Eastern Life Malaysia SDN BHD, Kuala Lumpur
Company Type
Multinational Corporation
Position
Senior
Specification
Others
Roles
Other Roles
- Led an in-depth design and content audit for over 30 pages, finishing 2 weeks earlier than projected; optimized information architecture, and reorganized customer services content with minimal modifications.
- Managed communication with relevant stakeholders to deliver expected information and resources on-time based on agreed delivery schedule for design activities such as content translations, design decisions, etc.
- Facilitated design workshop for 15 employees in marketing and customer service, resulting in enhanced alignment between teams, leading to a more cohesive approach and reduce communication and knowledge gap.
Reason of resign
3-month contract as a vendor
31 Jul, 2023 - 27 Dec, 2023
UI/UX Designer
Borong Malaysia, Macro Tech Ventures SDN BHD, Midvalley City
Company Type
Other
Position
Senior
Specification
Art & Creative
Roles
Others
- Created end-to-end user journey and high-fidelity design for Borong's Field Sales App (Android version), a significant addition to the Borong product ecosystem with 130,000 registered retailers and 2 million SKUs.
- Conducted two comprehensive product gap analyses that identified critical user experience deficiencies; crafted five detailed design documents that collectively enhanced user retention from 10% to 25% for active users.
- Facilitated design audit discussion with a project manager to enhance BabyBorong buying experience, particularly Anakku suppliers, to address 5+ gaps and challenges based on 9+ feedback.
12 Jul, 2022 - 27 Jul, 2023
UI/UX Designer
PolicyStreet, Suezcap Tower, Bangsar
Company Type
Other
Position
Senior
Specification
Others
Roles
Other Roles
- Redefined PolicyStreet car insurance customer buying journey using customer feedback and design thinking strategies; focus on renewal experience for insurance customization tailored to specific buyers.
- Executed the redesign of corporate website using low-fidelity wireframes, enhancing visual appeal and functionality; revisions led to a 15% increase in user inquiries and a 20% growth in conversion rates.
- Designed multiple business dashboard and insurance claim portals for PolicyStreet’s partners like Carsome, Grab, AirAsia and for millions of online shoppers in Shopee Damage Protection and FoodPanda riders.
Education
Saito University College
Major in Graphic Design
Pre-University /'A' Level / STPM
Others
3 Mar, 2019 - 3 Mar, 2020
Saito University College
Major in Graphic Design
Bachelor's Degree
Art/Design/Creative/Multimedia
1 Jun, 2020 - 26 Mar, 2024
Skill Sets
Tools & Software
Experienced Industry
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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