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Member since: Jul 30, 2025
Completed Job: 0
About Me
HELLO~ I'm Yuming!
I'm passionate about exploring the visual language to convey unique brand identities, which carry the brand essence while incorporating the brand values and personalities, to communicate and connect with their audience.
My experience in the creative industry spans 12 years across the disciplines of branding, print & digital marketing campaigns and collateral, website, and social media designs. I was awarded Gold for my design work at the Singapore Design Awards 2018/19.
Previously, an Art Director in an advertising agency, and a former Creative Team Lead of a digital marketing agency, I recently founded my own company, AUM Creation, and is exploring Expressive Arts as my other interest.
Industries: Electronic, Maritime, Retail, Leisure, Hospitality, Fintech, Insurance, FMCG, F&B, Art, Psychology, Coaching.
Past clients: Philips, Tefal, Midea, Dunlop, Jurong Port (Singapore), 3 Damansara (Capitaland), Four Seasons, Mount Faber Leisure Group (Singapore), Sage Hotel (Australia), N2N Connect Berhad, PFP (Singapore), and more…
Current Status
Self Employed
Language
Spoken
Chinese (Mandarin)
English
Malay
Written
Working Experience
1 Oct, 2020 - 31 Dec, 2022
Art Director
Design Rules Pte Ltd, KL
Company Type
SME
Position
Art Director
Specification
Advertising / Media Planning
Roles
Creative
— Work closely with Creative Director, Senior Art Director, copywriter and sometimes with clients, both as a team and independently to deliver quality works that meet clients' objectives and expectation while adhering to brand guidelines.
— Inspire, share knowledge and guide designers along the creative process to achieve higher standard of work, not to forget to take care of their emotional and mental health.
— Act as a brand desk for an electronic group company by assessing artworks and liaising with asset owners to ensure all FA is in line with brand guideline.
— Represent company as the contact person for a few clients to manage, plan and execute projects from start to finish.
Education
General Assembly
Major in User Experience
Short Courses
Art/Design/Creative/Multimedia
1 Jun, 2022 - 31 Dec, 2022
University Malaysia of Kelantan
Major in Visual Communication
Bachelor's Degree
Art/Design/Creative/Multimedia
1 Jan, 2009 - 31 Dec, 2013
Awards
Singapore Design Awards 2018/19
Gold
Design Business Chamber Singapore
1 Dec, 2018 - 31 Jan, 2019
Royal Education Award
A governmental national award granted to the best student graduated from His Royal Highness' university for performing excellently in both academic and co-curriculum activities.
Royal Education Award
Council of Rulers Malaysia
31 Dec, 2013
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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