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Member since: Oct 13, 2018
Completed Job: 0
About Me
Creative lead specialising in branding, digital design, and integrated project delivery across agency, in-house, and freelance environments. Based in Kuala Lumpur with experience across Singapore and Australia, supporting global clients through art direction, team leadership, and cross-functional collaboration to deliver strategic, high-quality creative solutions.
https://www.ysfaye.com
Current Status
Self Employed
Language
Spoken
Chinese (Cantonese)
English
Malay
Written
English
Malay
Chinese (Cantonese)
Working Experience
24 Apr, 2023 - 29 May, 2026
Design and Project Manager (Promoted)
Vangoh Creative, Australia (Remote)
Company Type
SME
Position
Manager
Specification
Art & Creative
Roles
Supervisor / Team Lead
Contracted through ysFaye to support Vangoh Creative, an Australia-based creative studio.
Achievements
1. Led art direction, concept development, and copy across key retainers (Zorzi, INKA, Centro Estates, Vivian’s, VestGen), translating business goals into clear briefs, timelines, and reporting.
2. Originated and directed key creative concepts within the team, with final presentations delivered by the founder.
3. Oversaw team output while leading high-impact design work, including brand systems and key visuals, stepping in to resolve critical projects when needed.
4. Developed brand identity systems (Giorgi, By Zorzi, Manaa Properties, Authentus, Trueshares, LGMS) and contributed selected logo concepts for brands including Chatterbox, Trueshares, Zemart, KA, Olivia Vivian, CRC.
5. Co-led art direction across web projects (Authentus, CRC, Last Drop, Last Local, Catalanos, Tradomatix, Potager, Zorzi, Vivian’s), guiding visual direction with final builds executed by developers.
6. Recognised for strong performance with a salary increase, reflecting expanded ownership in art direction and concept development.
Prev: Senior Designer and Account Manager
13 Dec, 2021 - 4 Jan, 2023
Senior Designer
Admiral Digital, KL
Company Type
SME
Position
Senior
Specification
Digital Media
Roles
Multimedia Designer
Achievements:
1. Spearheaded brand identities for global clients. Achieved first-stage logo approval with IVPC and MyEvo.
2. Varied tasks (Design: video ads, presentations, print, email design / slicing / Klaviyo setup | Writing: Brand guides, IMBY and Harrow video scripts / ideation | Photography).
1 Jan, 2019 - 9 Dec, 2021
Senior Executive, Designer
KPMG, Bandar Utama
Company Type
Multinational Corporation
Position
Senior
Specification
Art & Creative
Roles
Branding Designer
KPMG is one of the Big Four global accounting firms.
Achievements:
1. Managed and advised on brand compliance for all MY branches.
2. Streamlined company workflow (written guides, proposals, reduced third-party bottleneck for image library, admin tasks and monthly print charges; reducing 3/4 of the timeline).
3. Designed winning PPTX proposals for external clients. Commended for interactive PPTX Transparency Report.
4. Commended for innovative brand-compliant designs e.g. CEO Outlook infographics, Virtual Run logo, VIBE (e-magazine), festive packaging, and Annual Dinner Heroes event theme.
5. Coordinated printing processes (finances, PO, vendors).
6. Applied self-taught skills for portrait and event photography.
5 May, 2016 - 8 Aug, 2018
Graphic and Web Designer
UCSI Group, Malaysia
Company Type
Other
Position
Senior
Specification
Art & Creative
Roles
Graphics Designer
UCSI Group is a conglomerate of Education, Consultancy, Healthcare, Hotels and Travel, Properties and Technology.
Achievements:
1. Managed 6 projects simultaneously (prints, coding, social media, gazette and newspaper ads).
2. Recognised for efficiency, proactivity and attention to detail, preventing copywriting errors and unnecessary costs.
Reason of resign
7 Jul, 2014 - 1 Jan, 2016
Creative Lead
Studioworkz Productions, Singapore
Company Type
SME
Position
Senior
Specification
Art & Creative
Roles
Graphics Designer
Achievements:
1. Successfully executed more than 6 identity designs e.g. Dezato Dezato, Artisan S'MORES, Browtisan etc. from concept to completion (prints, illustrations, animated ads, brand guides, website design and product photography).
2. Collaborated in a multidisciplinary team environment for project management with external clients.
Reason of resign
12 Dec, 2012 - 4 Apr, 2014
Creative Assistant (Design & Photography)
Cancer Council NSW and SilverRose Photography (Two Companies), Australia
Company Type
SME
Position
Fresh / Entry Level
Specification
Art & Creative
Roles
Graphics Designer
1. Assisted in campaign ad and EDM template designs, event website and social media graphics.
2. Mentored design interns.
3. Assisted photography sessions at UNSW.
5 Jan, 2010 - Current
Creative Direction & Design (Freelance)
ysfaye, Malaysia
Company Type
Other
Position
Art Director
Specification
Art & Creative
Roles
Art Director
Led end-to-end branding, digital campaigns, and visual identity systems for B2B and consumer clients across local and international markets. Oversaw full project lifecycle from client acquisition and strategy to creative direction and final execution across property, F&B, education, professional services, and events. Selected clients include Vangoh Creative, Sydney Grand Events, BE’I
Coffee, AnimeSoul+, and Great Big Minds, among others.
Education
Other
Major in Digital Media
Bachelor's Degree
Art/Design/Creative/Multimedia
3 Mar, 2008 - 12 Dec, 2010
Other
Major in 3D Modelling and Animation
Master Degree
Art/Design/Creative/Multimedia
2 Feb, 2011 - 12 Dec, 2011
Skill Sets
Tools & Software
Experienced Industry
Additional Information
Owns Transportation
No
Owns Laptop
Yes
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