Spoken

Chinese (Cantonese)
English
Malay

Written

English
Malay
Chinese (Cantonese)

24 Apr, 2023 - 29 May, 2026

Design and Project Manager (Promoted)

Vangoh Creative, Australia (Remote)

Company Type

SME

Position

Manager

Specification

Art & Creative

Roles

Supervisor / Team Lead

Contracted through ysFaye to support Vangoh Creative, an Australia-based creative studio.

Achievements
1. Led art direction, concept development, and copy across key retainers (Zorzi, INKA, Centro Estates, Vivian’s, VestGen), translating business goals into clear briefs, timelines, and reporting.
2. Originated and directed key creative concepts within the team, with final presentations delivered by the founder.
3. Oversaw team output while leading high-impact design work, including brand systems and key visuals, stepping in to resolve critical projects when needed.
4. Developed brand identity systems (Giorgi, By Zorzi, Manaa Properties, Authentus, Trueshares, LGMS) and contributed selected logo concepts for brands including Chatterbox, Trueshares, Zemart, KA, Olivia Vivian, CRC.
5. Co-led art direction across web projects (Authentus, CRC, Last Drop, Last Local, Catalanos, Tradomatix, Potager, Zorzi, Vivian’s), guiding visual direction with final builds executed by developers.
6. Recognised for strong performance with a salary increase, reflecting expanded ownership in art direction and concept development.

Prev: Senior Designer and Account Manager

13 Dec, 2021 - 4 Jan, 2023

Senior Designer

Admiral Digital, KL

Company Type

SME

Position

Senior

Specification

Digital Media

Roles

Multimedia Designer

Achievements:
1. Spearheaded brand identities for global clients. Achieved first-stage logo approval with IVPC and MyEvo.
2. Varied tasks (Design: video ads, presentations, print, email design / slicing / Klaviyo setup | Writing: Brand guides, IMBY and Harrow video scripts / ideation | Photography).

1 Jan, 2019 - 9 Dec, 2021

Senior Executive, Designer

KPMG, Bandar Utama

Company Type

Multinational Corporation

Position

Senior

Specification

Art & Creative

Roles

Branding Designer

KPMG is one of the Big Four global accounting firms.

Achievements:
1. Managed and advised on brand compliance for all MY branches.
2. Streamlined company workflow (written guides, proposals, reduced third-party bottleneck for image library, admin tasks and monthly print charges; reducing 3/4 of the timeline).
3. Designed winning PPTX proposals for external clients. Commended for interactive PPTX Transparency Report.
4. Commended for innovative brand-compliant designs e.g. CEO Outlook infographics, Virtual Run logo, VIBE (e-magazine), festive packaging, and Annual Dinner Heroes event theme.
5. Coordinated printing processes (finances, PO, vendors).
6. Applied self-taught skills for portrait and event photography.

5 May, 2016 - 8 Aug, 2018

Graphic and Web Designer

UCSI Group, Malaysia

Company Type

Other

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

UCSI Group is a conglomerate of Education, Consultancy, Healthcare, Hotels and Travel, Properties and Technology.

Achievements:
1. Managed 6 projects simultaneously (prints, coding, social media, gazette and newspaper ads).
2. Recognised for efficiency, proactivity and attention to detail, preventing copywriting errors and unnecessary costs.

Reason of resign

7 Jul, 2014 - 1 Jan, 2016

Creative Lead

Studioworkz Productions, Singapore

Company Type

SME

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

Achievements:
1. Successfully executed more than 6 identity designs e.g. Dezato Dezato, Artisan S'MORES, Browtisan etc. from concept to completion (prints, illustrations, animated ads, brand guides, website design and product photography).
2. Collaborated in a multidisciplinary team environment for project management with external clients.

Reason of resign

5 Jan, 2010 - Current

Creative Direction & Design (Freelance)

ysfaye, Malaysia

Company Type

Other

Position

Art Director

Specification

Art & Creative

Roles

Art Director

Led end-to-end branding, digital campaigns, and visual identity systems for B2B and consumer clients across local and international markets. Managed projects from client acquisition and strategy through creative direction, design, and final delivery across branding, digital, print, social, and campaigns.

Retainer Clients:
Vangoh Creative (Design, Project Management), BE’I Coffee, Friendster Hub, Great Big Minds, Sydney Grand Events, Let’s Go Car Hire, Cancer Council NSW, SilverRose Photography

Selected Clients:
KledekManeesProMax, Quirk SG, ThemeGood, RnD Tax Agents, The Write Chemistry, Chun Yo Yi Cafe, Hooray, Reka, Tasty Grains, L&L Trading, Australian Child Studies Centre, Hope & Heaven Comm, Anime Soul+