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Member since: Jul 6, 2026
Completed Job: 0
About Me
withPockets Design is a Brand & Graphic Design studio in Petaling Jaya, Selangor. Specialised in Branding and Graphic Design, and Startup Identity systems for Malaysian business owners. Help business look as professional as the service by creating organised, high-converting visual identities. Services: Logo & Identity Design, Brand Guidelines & Systems, Packaging & Web Layouts, Digital Presence
Current Status
Self Employed
Language
Spoken
Chinese (Hokkian)
Chinese (Mandarin)
English
Malay
Written
Working Experience
1 Feb, 2022 - Current
Brand and Graphic Designer
withPockets Design, Petaling Jaya
Company Type
Other
Position
Art Director
Specification
Art & Creative
Roles
Branding Designer
An independent design studio providing strategic branding, packaging, and digital solutions. I help a diverse range of businesses, from food manufacturer to boutique clinic and theme park.
Services
Brand Audit & Strategic Alignment: Evaluate existing brand assets to identify visual inconsistencies. Redefine brand strategy to ensure every visual touchpoint aligns with long-term business objectives and market positioning.
End-to-End Design Execution: Manage the full design lifecycle from initial conceptualisation to the delivery of technical brand guidelines.
Develop full brand guidelines: Logos, typography, and visual systems to ensure professional consistency across all platforms.
Cross-Platform Brand Rollout: Oversee the practical application of brand identities across diverse mediums, including social media ecosystems, product packaging, and environmental wayfinding systems. Creative
Oversight & Resource Management: Serve as the primary lead for project quality control, ensuring high visual standards are maintained throughout. Coordinate with a network of external specialists (developers, copywriters, and printers).
Business-Centric Problem Solving: Act as a strategic partner to bridge the gap between "looking good" and "communicating clearly," ensuring all creative output directly supports business growth and customer well-being.
𝗞𝗲𝘆 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀:
Brand Identity & Guidelines
Packaging & Print Design
Digital Content & Website Layout
Environmental Graphics & Signage
1 Nov, 2021 - 1 Feb, 2022
Senior Graphic Designer
Crown Worldwide Group, Petaling Jaya
Company Type
Multinational Corporation
Position
Senior
Specification
Art & Creative
Roles
Graphics Designer
Created marketing materials for a global brand across LinkedIn, Facebook, and WeChat. Designed everything from digital ads and e-newsletters to branding for trucks and office signage.
1 Nov, 2021 - 1 Feb, 2022
Senior Graphic Designer
Crown Worldwide Group, Petaling Jaya
Company Type
Multinational Corporation
Position
Senior
Specification
Art & Creative
Roles
Graphics Designer
Created marketing materials for a global brand across LinkedIn, Facebook, and WeChat. Designed everything from digital ads and e-newsletters to branding for trucks and office signage.
1 Nov, 2021 - 1 Feb, 2022
Senior Graphic Designer
Crown Worldwide Group, Petaling Jaya
Company Type
Multinational Corporation
Position
Senior
Specification
Art & Creative
Roles
Graphics Designer
Created marketing materials for a global brand across LinkedIn, Facebook, and WeChat. Designed everything from digital ads and e-newsletters to branding for trucks and office signage.
1 Nov, 2021 - 1 Feb, 2022
Senior Graphic Designer
Crown Worldwide Group, Petaling Jaya
Company Type
Multinational Corporation
Position
Senior
Specification
Art & Creative
Roles
Graphics Designer
Created marketing materials for a global brand across LinkedIn, Facebook, and WeChat. Designed everything from digital ads and e-newsletters to branding for trucks and office signage.
1 May, 2016 - 1 Oct, 2021
Senior Grahic Designer
Sasbadi Holdings Berhad, Petaling Jaya
Company Type
Public Listed Company
Position
Senior
Specification
Art & Creative
Roles
Graphics Designer
Create visuals for print:
Catalogues, brochures, newsletters and greeting cards to artwork for POPULAR bookfairs and KLIBF like booth panels, bunting and backdrop. Certificate, trophy and plaque, button badge, lanyard, T-shirt and programme book for events or competition (National Robotics Competition and FIRST LEGO League).
Work closely with marketing and sales team for product advertisement purposes, procurement team on
printing process and budget and to meet deadlines.
Visuals for digital usage:
Artwork for eDM and social media and messaging platform such as WhatsApp, Telegram, Instagram(and InstaStory), and Facebook for advertising purposes.
1 Apr, 2016 - 1 May, 2016
Graphic Designer
Nerve Centre Sdn Bhd, Petaling Jaya
Company Type
Other
Position
Senior
Specification
Art & Creative
Roles
Graphics Designer
Contract freelance for a project
1. Photo editing and layout design for annual report
2. Packaging design and prepare a digital mock up
1 Jan, 2012 - 1 Jan, 2016
Graphic Designer
Milk Design KL, Petaling Jaya
Company Type
Other
Position
Fresh / Entry Level
Specification
Art & Creative
Roles
Graphics Designer
CIS, Flyers, Website layout, Packagings, Display, Promotional items, Brochures, Illustrations.
Sketch ideas, develop concepts into visuals, expanding design.
Photo retouching while required.
Proofread and prepare final artwork.
Assist in product photography.
Liaise with client and production supplier for design needs and budget.
Go on-site to ensure the installation of visuals at the right place.
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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