Spoken

Chinese (Cantonese)
Chinese (Mandarin)
English
German
Malay

Written

English
Chinese (Cantonese)
Chinese (Mandarin)
German
Malay

7 Jul, 2017 - 5 May, 2019

Art Director and Digital Marketing

Wild Dreamers, Kuala Lumpur, Malaysia.

Company Type

New Startup

Position

Art Director

Specification

Digital Media

Roles

Digital Art Director

Created, reviewed and executed creative and marketing strategy for all product categories across all media channels (direct mail/catalogue, in-store, digital, email, social), in-store signage and displays, brand/identity and websites.

Created content for social media channels as well as conceptualized new ideas for social media content, contests, and ROI strategies including creating tracking URL's for all link's back to sites.

Manage the social influencer program for all house brands; targeting new and existing Influencers; maintain current relations with influencer pool; influencer platforms.

Conducting competitor analysis and market review on a periodic basis to understand the fashion and e-commerce trends and to develop marketing strategies in tune with the same.

Launch first giveaway contest, driving over 500 organic email sign-ups, 300 Instagram followers, 150 Facebook followers within 7 days. ( no advertisement )

Reason of resign