Recommended by 1 people
Member since: May 15, 2019
Completed Job: 1
About Me
With nearly a decade of experience in graphic design, I have found a passion in the food and beverage industry. For the past four years, I have been creating monthly marketing collaterals for small to medium-sized restaurants and cafes. My expertise includes designing menus, providing seasonal art direction for social media, and crafting visuals for flyers, events, and campaigns.
Current Status
Self Employed
Language
Spoken
Chinese (Cantonese)
Chinese (Mandarin)
English
German
Malay
Written
English
Chinese (Cantonese)
Chinese (Mandarin)
German
Malay
Working Experience
7 Jul, 2017 - 5 May, 2019
Art Director and Digital Marketing
Wild Dreamers, Kuala Lumpur, Malaysia.
Company Type
New Startup
Position
Art Director
Specification
Digital Media
Roles
Digital Art Director
Created, reviewed and executed creative and marketing strategy for all product categories across all media channels (direct mail/catalogue, in-store, digital, email, social), in-store signage and displays, brand/identity and websites.
Created content for social media channels as well as conceptualized new ideas for social media content, contests, and ROI strategies including creating tracking URL's for all link's back to sites.
Manage the social influencer program for all house brands; targeting new and existing Influencers; maintain current relations with influencer pool; influencer platforms.
Conducting competitor analysis and market review on a periodic basis to understand the fashion and e-commerce trends and to develop marketing strategies in tune with the same.
Launch first giveaway contest, driving over 500 organic email sign-ups, 300 Instagram followers, 150 Facebook followers within 7 days. ( no advertisement )
Reason of resign
Education
Other
Major in Jewellery, Product and Art Design
Bachelor's Degree
Art/Design/Creative/Multimedia
3 Mar, 2010 - 9 Sep, 2013
Skill Sets
Tools & Software
Experienced Industry
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
