About Me

I am a content writer with more than 5 years of writing experience in both publishing and adverising industry. I started my career as an editorial assistant in a women’s magazine and slowly advanced to the featured and lifestyle writer position. In that role, I’m in charge of researching, interviewing, conceptualising, writing and editing features and lifestyle content. I wrote about travel, food, interior, parenting, relationships, health and finance topics. On top of that, I also interviewed a number of high profile celebrities and personalities in that role.

After spending three years in the industry, I decided to make a jump and dwell in the advertising world. I worked as the copywriter in a digital agency. I craft mostly digital copies like Facebook ads, Instagram ads, Twitter ads, GDN, SEM, SEO and web copies for clients. I worked with international clients from around Asia Pacific to help launch and manage their digital campaign. I was also heavily involved in client pitch and I’ve won a number of clients for the company.

That said, content writing is still my passion and hence after working two years in the advertising industry, I went back to writing editorial content, but this time for a property company. In my current role, I manage the lifestyle section of the website where I plan, delegate and execute content to help grow our brand presence both online and offline.

Current Status

Employed

Language

Skill Sets

Tools & Software

Additional Information