Spoken

Chinese (Cantonese)
Chinese (Mandarin)
English
Malay

Written

1 Aug, 2024 - 31 Dec, 2024

Marketing Intern

AmorePacific Malaysia Sdn. Bhd., Kuala Lumpur

Company Type

Multinational Corporation

Position

Intern

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Communication

• Seamlessly organized workshops, pop-up events, and store opening ceremony by effectively coordinating with mall management, vendors, and creative teams.
• Led the execution of Pearly Snowy Holiday Pop-Up, achieving 117% of the sales target through asset development, activity arrangements, and Sunway mall collaboration.
• Planned and executed seasonal campaigns to strengthen customer relationships, generating over RM120K in sales within two days.
• Liaised with mall management and retailers to promote exclusive brand deals and monthly activations, arranged year-end gifting campaign for 68 business partners.

1 Jun, 2022 - 7 Jan, 2024

Digital Advertising Lead

Treehouse Agency Sdn. Bhd., Shah Alam

Company Type

SME

Position

Senior

Specification

Advertising / Media Planning

Roles

Supervisor / Team Lead

• Spearheaded Malaysia and Singapore digital advertising campaigns, achieving a 359% increase in user acquisition within six months through strategic Facebook advertising initiatives.
• Led the creative development and optimization of advertising content, utilizing A/B testing and data analytics to increase the click-through rate (CTR) by 69%.
• Cultivated client relationships and collaborated with cross-functional teams to ensure projects were delivered on schedule, maintaining high client satisfaction and retention rates.

1 May, 2021 - 31 Mar, 2022

Marketing Executive

Simple Little Things Sdn. Bhd., Kuala Lumpur

Company Type

New Startup

Position

Fresh / Entry Level

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Communication

• Executed an effective social media strategy, growing the brand's online presence from zero to 800 followers without any advertising spend.
• Developed and implemented a content marketing plan, achieving 2,000 to 3,500 monthly organic reach on platforms such as Facebook, Instagram, and TikTok.
• Utilized data analytics to monitor, analyze, and optimize campaign performance, leading to a 394% improvement in lead generation.
• Managed successful paid advertising campaigns on Facebook and Instagram, generating over 120 leads with a record low cost per result (CPR) of RM2.21.