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Member since: Aug 9, 2024
Completed Job: 0
About Me
With 8+ years of creative experience, I design digital experiences at the intersection of visual strategy, instructional technology, and human psychology. I specialize in building end-to-end brand identities and intuitive UI/UX layouts, alongside engineering fully interactive, responsive e-learning modules using Articulate Storyline 360 and LearnWorlds.
By blending technical development with advanced branching logic and custom visual assets, I empower businesses and educational platforms to communicate complex narratives with absolute clarity.
Beyond design, my background as a long-term multi-instrumentalist musician and my ongoing training as a Counselor-in-Training (CPCAB UK) allow me to view digital design through a unique lens—integrating human behavioral patterns, deep empathy, and structured storytelling into every project I touch. I am also a proud dad.
Current Status
Employed
Language
Spoken
English
Urdu
Written
English
Urdu
Working Experience
1 Jul, 2025 - Current
E-Learning Course Author | Figma Web Designer | Brand Identity Designer
slm1923, Malaysia
Company Type
Other
Position
Creative Director
Specification
Digital Media
Roles
Digital Creative Director
Working on various freelance web design and development projects, dealing mainly with brand identity design aspects, tailored for e-learning platforms.
Also co-authoring e-learning courses on platforms LearnWorlds and Articulate Storyline 360.
1 Jan, 2025 - 30 Jun, 2025
Brand Identity and Visual Designer
SheShines Global, Canada
Company Type
New Startup
Position
Creative Director
Specification
Art & Creative
Roles
Graphics Designer
I had been working closely with the CEO in aspects of design regarding the identity of the brand (colours, typography, graphics, icons, voice etc) and was responsible for making it possible with the help of a design and development team.
10 Apr, 2020 - 31 Dec, 2024
Freelance Designer and Editor
Freelance, Pakistan (Remote)
Company Type
Other
Position
Creative Director
Specification
Art & Creative
Roles
Branding Designer
Had been working on a few freelance platforms and later through word of mouth to help startups find, build and express their identity.
Throughout this time I had also worked conscientiously on some of my own startups; Al Javahir, Mangoes On Wheels, Curfew Fitness etc. to name a few.
Education
Royal Holloway University of London
Major in Marketing
Bachelor's Degree
Business Studies/ Administration/ Management
4 Dec, 2012 - 4 Dec, 2015
CPCAB (UK)
Major in Humanistic Counselling (Level 4)
Diploma
Psychology
1 Jan, 2025 - 31 Dec, 2026
CPCAB (UK)
Major in Humanistic Counselling (Level 3)
Certificate
Psychology
1 Jan, 2024 - 31 Dec, 2024
Awards
Certificate of Participation
Participated in a Short Film competition in a well-known university in Pakistan
Participant in Short Films
GIKI Pak Mediafest
-
Academic Distinction
Distinction in Marketing Management
Distinction in Marketing Management
UCL Business School
-
Academic Distinction
Distinction in Strategic Management
Distinction in Strategic Management
UCL Business School
-
Roll Of Honour
Roll Of Honour
Roll Of Honour
UCL Business School
-
Skill Sets
Tools & Software
Experienced Industry
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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