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Chinese (Cantonese)
Chinese (Mandarin)
English
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Written

English
Malay
Chinese (Cantonese)
Chinese (Mandarin)

1 Sep, 2019 - Current

Creative Solutions Partner

EC Elastic Concept, Kuala Lumpur

Company Type

SME

Position

Director

Specification

Art & Creative

Roles

Art Director

A creative practice providing design, branding, digital content and AI-driven solutions for companies seeking flexible remote creative support.

• Provide remote creative support to companies requiring ongoing or project-based design, branding and visual communication expertise.
• Lead conceptualization, design and execution of creative solutions across digital content, branding, AI-enhanced visuals, event collateral and advertising.
• Deliver strategic art direction and visual storytelling to ensure all creative work meets client objectives and strengthens brand positioning.
• Manage end-to-end event design for summits, exhibitions and brand activations, covering ideation, visual systems and on-site creative execution.
• Implement AI-driven design workflows to enhance productivity and elevate visual output across social media, print and digital platforms.
• Collaborate remotely with clients in automotive, hospitality, F&B and exhibition sectors, supporting their long-term creative and marketing needs.
• Guide and coordinate a remote creative team, overseeing timelines, workloads and quality standards for consistent execution.
• Produce multi-platform digital and print assets that improve brand visibility and audience engagement.
• Mentor designers and foster a collaborative environment focused on innovation and continuous improvement.

1 May, 2015 - 1 Aug, 2019

Creative Director

Empire Asia Events Marketing Sdn.Bhd, Subang Jaya

Company Type

SME

Position

Creative Director

Specification

Art & Creative

Roles

Creative Director

Event and exhibition agency serving a wide range of corporate clients.

• Led creative vision and strategy for event branding, exhibition design and marketing campaigns.
• Directed the full creative production process from concept to execution across on-ground events, digital assets and promotional materials.
• Collaborated with event planners, project managers and production teams to deliver cohesive and immersive brand experiences.
• Coordinated event setup, booth installations and branding applications to ensure visual consistency and high-quality execution.
• Developed multi-platform marketing materials including banners, brochures, digital screens and social media content.
• Presented creative concepts to clients, transforming briefs into commercially viable visual solutions.
• Managed and mentored design teams, ensuring efficient workflow and timely delivery.

1 Jan, 2011 - 1 Apr, 2015

Senior Art Director

In2 Marketing & Consulting Sdn Bhd, Sri Hartamas

Company Type

SME

Position

Art Director

Specification

Art & Creative

Roles

Art Director

Event and digital marketing agency working across multiple industries.

• Led creative storytelling and design execution for event, digital and marketing campaigns.
• Developed brand-driven concepts for clients in tech, property, beauty, automotive, hospitality and lifestyle sectors.
• Oversaw event visual systems, booth design, digital content, video graphics and experiential activations.
• Directed on-site creative execution including stage visuals, environmental graphics and branding applications.
• Managed design teams and project timelines to ensure delivery of high-quality work.
• Collaborated with internal teams to produce impactful multi-platform campaigns.

1 Jan, 2008 - 1 Dec, 2010

Art Director

The Big Red Button Sdn. Bhd, Malaysia, Petaling Jaya

Company Type

SME

Position

Art Director

Specification

Art & Creative

Roles

Art Director

Above-the-line, below-the-line and digital advertising agency.

• Directed conceptual development and design execution across advertising campaigns and brand visuals.
• Developed creative concepts for property developers, beauty brands, automotive clients and lifestyle brands.
• Guided designers and production teams to maintain cohesive visual output across media platforms.
• Managed event visuals, photo shoots, video productions and branding installations.
• Oversaw timelines, resources and quality control for campaign rollouts.

1 Jan, 2004 - 1 Jan, 2007

Junior Art Director

DBS Specialist Sdn. Bhd, kuala lumpur

Company Type

SME

Position

Junior Art Director

Specification

Art & Creative

Roles

Art Director

Product, packaging and advertising agency.

• Designed packaging and product concepts for international retail brands including Walmart, Brightstar, Tesco and Makro Hypermart.
• Participated in overseas production coordination to ensure design accuracy and quality.
• Presented product and packaging designs at Spring Fair International in Birmingham.
• Produced marketing materials and visual assets aligned with brand guidelines.

1 Jan, 2002 - 1 Jan, 2004

Senior Graphic Designer

The Millenium creative Box Sdn. Bhd, kuala lumpur

Company Type

SME

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

Advertising agency specializing in ATL and BTL campaigns.

• Designed creative solutions for print, digital, outdoor and promotional materials.
• Collaborated with marketing teams on campaign development and brand rollouts.
• Ensured high-quality production standards across vendors and suppliers.

1 Jan, 1999 - 1 Dec, 2001

Graphic Designer

RSH Sports (M)Sdn Bhd, Petaling Jaya

Company Type

Public Listed Company

Position

Junior

Specification

Fashion

Roles

Fashion Graphic Designer

International sportswear retail company.

• Designed retail window displays, promotional visuals and in-store merchandising elements.
• Worked across brands including Reebok, Nike, Adidas, Speedo, Nautica, Mizuno, Kappa and Umbro.
• Supported store setups and ensured consistent brand presentation across locations.