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Member since: Jul 11, 2025
Completed Job: 0
About Me
Digital marketing student with practical experience in paid ads, campaign optimization, and performance analysis. Currently pursuing a UK Diploma at SUMA College (JPK Certified), while actively working part-time in digital marketing and education. Proficient in managing Facebook Ads campaigns, A/B testing creatives, analyzing ROAS and CPA metrics, and coordinating cross-functional marketing projects. Known for producing engaging content and driving results through data-driven strategies and clear communication.
Current Status
Student
Language
Spoken
Chinese (Mandarin)
English
Written
Working Experience
1 Apr, 2025 - Current
Performance Marketer
KATA KAMI GROUP SDN. BHD, Petaling Jaya
Company Type
SME
Position
Intern
Specification
Management, Marketing, Sales, Admin
Roles
Performance Marketer
Performance Marketer (F&B Industry – B2B & B2C)
At MadChilli, I played a dual-role performance marketing function covering both B2C food delivery ads (GrabFood) and B2B franchise lead generation (Meta Ads). My responsibilities included:
🍜 GrabFood Campaign Management
Launched and optimized GrabFood Ads across multiple locations, resulting in ROAS ranging from 2.93x to 6.39x.
Scaled campaign revenue from RM4,700 in April to RM14,000+ in June, generating over 315 monthly orders through strategic targeting and conversion funnel optimization.
Delivered 250,000+ ad impressions and reached 144,958 unique users, with peak conversion rate of 52.1%.
Increased new customer acquisition to 98% by refining keyword and geo-targeting strategies based on GrabMerchant analytics.
🧑💼 Franchise Recruitment via Facebook Lead Ads
Planned and launched Meta Ads campaigns targeting high-intent F&B investors for franchise expansion.
Achieved 88 qualified leads with a total reach of ~40,000 and 108,000+ impressions, managing a total budget of RM3,218.12.
Performed ad set segmentation, A/B testing, and performance tracking to optimize CPL between RM19–RM40.
Coordinated with internal sales and CS teams to ensure follow-up, lead filtering, and CRM handoff.
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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