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Member since: Mar 19, 2026
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Creative Art Director & Video Content Strategist with 8 years of experience in motion graphics, branding, and digital storytelling. I create visuals that
connect-combining design, video, and strategy to deliver clear, engaging content.
Skilled in Adobe Creative Suite and Al-assisted production usingå³ę¢¦Al and Kling Al to speed up ideation, design, and video creation.
Passionate about blending creativity and strategy to inspire, inform, and elevate digital experiences.
Self Employed
Chinese (Mandarin)
English
1 Jan, 2024 - 14 Jan, 2026
Beyondsoft, Kuala Lumpur, WP. Kuala Lumpur, Kuala Lumpur, MYS
SME
Senior
Advertising / Media Planning
Creative
Lead creative direction and manage a cross-functional team of Graphic Designers, Content Writers, and Video Editors for Tencent projects spanning branding, internal events, and YouTube content.
- Collaborate with cross-functional teams to define creative strategy and deliver impactful visuals and videos.
- Oversee end-to-end creative production, from concept to final delivery, ensuring high-quality, engaging output.
- Mentor and manage designers, content creators, and video editors to maintain creative excellence.
- Direct AI-assisted mobile game ads (PUBG, WarDrone, Honor of Kings) using å³ę¢¦ AI & Kling AI, optimising gameplay-focused creatives for user acquisition.
- Oversee Path of Exile 2 channel content: 134+ short-form videos produced, growing channel from 0 to 460+ followers in 6 months; multiple videos surpassed 4K views.
- Design global internal EDMs, including festive campaigns highlighting regional celebrations, enhancing cross-country awareness.
- Align all deliverables with Tencentās brand standards while incorporating client feedback to optimize results.
3 Apr, 2022 - 22 Dec, 2023
GHero, KL
SME
Senior
Advertising / Media Planning
Creative
Led the creation of social media assets, paid ads, web banners, branding visuals, and light UI animations for a fintech platform, ensuring brand alignment across all digital touchpoints.
1 Feb, 2021 - 31 Mar, 2022
FPLE, KL
SME
Junior
Art & Creative
Graphics Designer
Delivered comprehensive branding and visual content for multiple client campaigns across various industries.
1 Apr, 2020 - 31 Dec, 2020
Creative Connect, KL
New Startup
Junior
Art & Creative
Graphics Designer
Produced promotional visual content tailored for e-commerce platforms and digital marketing campaigns.
2 Apr, 2018 - 31 Mar, 2020
3E Communication, KL
SME
Junior
Art & Creative
Graphics Designer
Managed visual development for shopping mall and real estate clients, including branding, key visuals, and POSM design.
Major in Graphic design
Diploma
Art/Design/Creative/Multimedia
1 Apr, 2015 - 29 Dec, 2017
Yes
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