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Member since: Mar 19, 2026
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Creative Art Director & Video Content Strategist with 7+ years of experience in motion graphics, branding, and digital storytelling. I create visuals that
connect-combining design, video, and strategy to deliver clear, engaging content.
Skilled in Adobe Creative Suite and Al-assisted production using即梦Al and Kling Al to speed up ideation, design, and video creation.
Passionate about blending creativity and strategy to inspire, inform, and elevate digital experiences.
Self Employed
Chinese (Mandarin)
English
1 Jan, 2024 - 14 Jan, 2026
Beyondsoft, Kuala Lumpur, WP. Kuala Lumpur, Kuala Lumpur, MYS
SME
Senior
Advertising / Media Planning
Creative
Lead creative direction and manage a cross-functional team of Graphic Designers, Content Writers, and Video Editors for Tencent projects spanning branding, internal events, and YouTube content.
- Collaborate with cross-functional teams to define creative strategy and deliver impactful visuals and videos.
- Oversee end-to-end creative production, from concept to final delivery, ensuring high-quality, engaging output.
- Mentor and manage designers, content creators, and video editors to maintain creative excellence.
- Direct AI-assisted mobile game ads (PUBG, WarDrone, Honor of Kings) using 即梦 AI & Kling AI, optimising gameplay-focused creatives for user acquisition.
- Oversee Path of Exile 2 channel content: 134+ short-form videos produced, growing channel from 0 to 460+ followers in 6 months; multiple videos surpassed 4K views.
- Design global internal EDMs, including festive campaigns highlighting regional celebrations, enhancing cross-country awareness.
- Align all deliverables with Tencent’s brand standards while incorporating client feedback to optimize results.
3 Apr, 2022 - 22 Dec, 2023
GHero, KL
SME
Senior
Advertising / Media Planning
Creative
Led the creation of social media assets, paid ads, web banners, branding visuals, and light UI animations for a fintech platform, ensuring brand alignment across all digital touchpoints.
1 Feb, 2021 - 31 Mar, 2022
FPLE, KL
SME
Junior
Art & Creative
Graphics Designer
Delivered comprehensive branding and visual content for multiple client campaigns across various industries.
1 Apr, 2020 - 31 Dec, 2020
Creative Connect, KL
New Startup
Junior
Art & Creative
Graphics Designer
Produced promotional visual content tailored for e-commerce platforms and digital marketing campaigns.
2 Apr, 2018 - 31 Mar, 2020
3E Communication, KL
SME
Junior
Art & Creative
Graphics Designer
Managed visual development for shopping mall and real estate clients, including branding, key visuals, and POSM design.
Major in Graphic design
Diploma
Art/Design/Creative/Multimedia
1 Apr, 2015 - 29 Dec, 2017
Yes
Yes
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