Spoken

Chinese (Cantonese)
Chinese (Mandarin)
English
Japanese

Written

English
Chinese (Mandarin)
Japanese

8 Aug, 2016 - 9 Sep, 2017

Marketing Executive

Isetan of Japan Sdn Bhd, Lot 10, Kuala Lumpur

Company Type

-

Position

Junior

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Communication

• Took on handling the preparation of the store opening

• Communicate thoroughly with all departments on monthly/bi-annual marketing plans decided by the upper management level.

• Hands-on liaising and co-ordinating throughout all in-store events including art activities once a fortnight, PR in-store events, and PR for media. From negotiating with all involving parties, which is in between the Japanese merchandiser team and respective third parties organiser team in Japan, to contacting trusted event vendors to physically build the events in-store.

• Handling and managing the visual presentation including visual creations of P.O.P, partial visual creations and uploading in-store
digital information both on promotions and store notices.

• Constructed the S.O.P, handling and managing the social media platforms including Facebook and Instagram from content
filtering, curating, copywriting and submitting to post.

• Handling of customer’s feedback/comments online via both social media platforms and incoming feedback emails.

Reason of resign

The direction of the store drastically changed and I don't see myself fit to the new concept and have left in good terms.

1 Jan, 2016 - 7 Jul, 2016

PR & Marketing Assistant

Christian Dior Fashion (M) Sdn Bhd, Starhill, Kuala Lumpur.

Company Type

-

Position

Junior

Specification

Management, Marketing, Sales, Admin

Roles

Public Relations

• Reservations scheduling for sample (looks) loans to key press titles in order to maximise media coverage; includes co-ordinating for overseas loans with regional management for bigger scale media shoots.

• Communication with media/press and related agencies who'd deal with fashion events.

• Compile all possible media coverage online and offline to report upon media monitoring.

• Sample (looks) handling: to ensure original conditions are properly kept while loaning out and back from the media team.

• Dealt closely with Fedex on in-coming and out-going sample loans around Asia region.

• Co-ordinated on the guest RSVP list for the first Dior Homme store opening in KLCC, Malaysia

Reason of resign

It was almost the end of the contract and to continue venturing in the fashion industry, I've got a job at ISETAN The Japan Store.

10 Oct, 2014 - 12 Dec, 2015

Customer Service Officer

Paddling Seventy Six Sdn Bhd, Based throughout Mid Valley, Bangsar and Publika.

Company Type

-

Position

Fresh / Entry Level

Specification

Advertising / Media Planning

Roles

Others

• Organize bookings made while working closely all parties involved, at the same time to consider and to be able to control the flow of the branch to avoid any possible delays in order to satisfy needs and providing the best service possible.

• Weekly meetings to discuss any potential issues that may occur and come out with solutions by analyzing from whichever aspects are related.

• Assist with monthly promotion ideas accordingly for each branch, as to consider each branches’ customer profiles, on how to
effectively utilize the both services and the products to attract new profiles, in order to build more awareness as well as to bring more profit to the organization.

• Being one of the few chosen that participated the first excusive event organized by a well-known Japan hair care brand as the event coordinator as well as the translator between the Managing Director and the other parties involved.

• Being the middleman communicating in between of customers and the hairdressers, as well as the management and the hairdressers.

• Perform stock count and to send in reports in a monthly routine.

• Analyze customers’ behavior and profiles to pinpoint potential and profitable services for promotion use, and also to come out with reports of profitable products.

Reason of resign

Have always been keen to venture into the fashion industry, hence have left on good terms to Christian Dior Fashion Malaysia.