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paletteratelier
Creative Lead / Brand Identity Designer
Self Employed
Selangor, Petaling Jaya
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I'm Open to Work
Freelance

Recommended by 0 people

Member since: Dec 28, 2025

Completed Job: 0

About Me

Hello! I’m the Founder and Creative Lead of Paletter, a visual design atelier based in Petaling Jaya, Malaysia.

I specialize in branding and visual design for lifestyle, F&B, and creative brands, crafting brand identities, campaigns, and visual systems that feel intentional, cohesive, and practical across real-world touchpoints.

At Paletter, I focus on clarity, emotional storytelling, and thoughtful design decisions, helping brands express their personality while staying consistent and adaptable across platforms.

I believe every brand blooms in its own palette of colors.
Let’s color your story. 🎨

Current Status

Self Employed

Language

Spoken

Chinese (Cantonese)
Chinese (Mandarin)
English
Malay

Written

Working Experience

14 Oct, 2025 - Current

Creative Lead / Brand Identity Designer

Paletter Atelier, Petaling Jaya, Selangor

Company Type

New Startup

Position

Creative Director

Specification

Art & Creative

Roles

Art Director

Leading Paletter Atelier, a visual design studio focused on brand identity, packaging, and campaign visuals.
I oversee creative direction from concept to execution, ensuring each design is clear, cohesive, and practical across real-world applications.

18 Sep, 2024 - 13 Nov, 2025

Graphic Designer

theadsbiz Sdn. Bhd, Petaling Jaya, Selangor

Company Type

SME

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

Designed social media visuals and short-form video content for brand campaigns.
Worked closely with marketing teams to translate ideas into engaging, on-brand visuals across digital platforms.

15 Feb, 2024 - 23 May, 2024

Graphic Designer

Outbox Advertising, Kota Damansara, Selangor

Company Type

SME

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

Created branding assets and campaign visuals for local and international clients.
Focused on visual consistency, layout clarity, and adapting brand systems across multiple touchpoints.

Education

BERJAYA University College of Hospitality

Major in Event Management

Diploma

Hospitality/ Tourism/ Hotel Management

20 May, 2017 - 20 Sep, 2019

Saito University College

Major in Graphic Design

Bachelor's Degree

Art/Design/Creative/Multimedia

1 Jun, 2020 - 15 Sep, 2023

Skill Sets

Brand Design
Concept Visual
Fonts & Typography
Graphics & Icons
Packaging
Social Media Content

Tools & Software

Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Final Cut Pro

Experienced Industry

Arts & creative design

Additional Information

Owns Transportation

Yes

Owns Laptop

Yes

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