Spoken

English
Malay

Written

21 Mar, 2016 - 21 Jul, 2020

Director Corporate Communications

Forestry Assets Sdn Bhd, KL

Company Type

Other

Position

Director

Specification

Printing/Packaging/Publishing

Roles

Management

- Revamped the Agarwood industry in Malaysia through building awareness and market research - locally and internationally.
- Spearheaded the research and manufacturing of the Agarwood raw produces and end-products - skincare, aromatherapy, fragrance, decor items, wellness products, etc.
- Initiated collaboration with related Government bodies and universities for potential product development.
- Mitigated the impact of COVID 19 pandemic lockdown for company stakeholders.

Reason of resign

Covid 19 impact to the company operations

21 Dec, 2007 - 21 Feb, 2016

General Manager

Malaysian Venture Capital and Private Equity Association, KL

Company Type

-

Position

Senior Manager

Specification

Management, Marketing, Sales, Admin

Roles

General Manager

- Navigated the venture capital and private equity industry in Malaysia to become more vibrant and generated more source of business funding from Government and private organisations.
- Advocated investment opportunities between investors and technopreneurs through pitching and business matching events.
- Paved pathways and opportunities for technopreneurs to grow and be heard through business workshops and meetings.
- Liaised with government bodies & agencies such as Ministry of Finance, Ministry of Science Technology & Innovation, Securities Commission, Bursa Malaysia, Bank Negara Malaysia, Agensi Inovasi Malaysia, foreign investors and venture capital players, entrepreneurs, investment institutions in Malaysia and industry related publications
- Orchestrated events and activities for members (Annual Dinners, Conference, Seminars, Workshops, Networking events, AGMs, etc).
Initiated association's newsletters, e-circulars and website

Reason of resign

A better offer

21 Apr, 2006 - Current

Senior PR Consultant

PDQ Sdn Bhd, Selangor

Company Type

Other

Position

Senior Manager

Specification

Advertising / Media Planning

Roles

Supervisor / Team Lead

- Managed corporate communications and brand awareness projects for clients of various industries, including;
1) Launch of Jaguar XKE and XK2 in Malaysia
2) Launch of Sunway Medical Pre and Postnatal Care Centre in Malaysia
- Steered public and Government relations and CSR programmes for clients.
- Nurtured good relationships with members of the media (digital, print and online).

Reason of resign

Company faced financial difficulties

21 Dec, 2000 - 21 Mar, 2006

Senior PR Consultant

Prestige Communications Sdn Bhd, KL

Company Type

Other

Position

Senior Manager

Specification

Management, Marketing, Sales, Admin

Roles

PR Account Manager

- Awarded by InventQjaya for Performance Beyond Expectation for the launch of its headquarters and Innovative Centre in Cyberjaya, Malaysia.
- Mitigated environmental crisis for Sime Darby, the main contractor of Bakun Hydroelectric Dam project in Sarawak.
- Liaised with River Network, Green Peace and Suhakam on the issues raised with regards to environment conservation and human rights.
- Strategised and executed the set-up of
Educational programme - library, ICT centres, skills building trainings and financial planning courses
- Economic growth and opportunities - exhibitions of traditional crafts and promoting artistic skills to local and international media and through business matching programmes.
- Assisted in the information gathering and drafting of a coffee table book, namely The Bridges of Putrajaya for the officiation of Putrajaya as the administrative centre for Malaysia.

21 Nov, 1998 - Current

Senior Account Manager

De Wende Sdn Bhd, KL

Company Type

Other

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

- Planned and executed the commercial videos and launch of Summerset at Rompin, a resort linked to Malaysia’s National Park - Taman Negara.
- Managed and designed the advertising campaigns for Taylor’s University College.
- Assisted in the launch of a business and commercial centre, Leisure Commerce Square.