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Chinese (Mandarin)
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Chinese (Mandarin)
English
Japanese
Malay

7 Oct, 2024 - Current

Social Media Executive

WCT Malls Management Sdn Bhd, Petaling Jaya

Company Type

Multinational Corporation

Position

Junior

Specification

Digital Media

Roles

Social Media Executive

Increased TikTok account followers by 2.1% and boosted engagement rate to 2.23% within 3 months through strategic content planning and trend-driven campaigns. Achieved 150% of annual KPI for Lemon8 within the first 6 months, contributing to significant platform growth and brand visibility.

• Planned and executed platform-specific social media strategies for TikTok and Lemon8, tailored to each mall’s audience and campaigns monthly
• Produced short-form video content end-to-end, including ideation, scripting, filming, editing (using tools like CapCut and Canva), and publishing
• Created and pitched storyboards for festive campaigns (e.g., Chinese New Year, Hari Raya, Christmas), aligning visual storytelling with seasonal themes and brand goals
• Monitored analytics and generated monthly performance reports to track content effectiveness and inform future strategy

1 Jul, 2024 - 30 Sep, 2024

Brand Designer

Brand Soul International, Bangsar South

Company Type

New Startup

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

Successfully designed launch materials for a popular Korean F&B brand entering the Malaysian market, ensuring cohesive visual identity across digital and print platforms; also maintained consistent and engaging social media content for 3 diverse brands, supporting their brand visibility and audience growth.

• Reported daily to the Art Director and Senior Designer, ensuring alignment with the creative vision for clients
• Created visually appealing content for client’s marketing collaterals and social media platforms using design software, based on client briefs.
• Presented designs to clients, effectively communicating the rationale behind design decisions.
• Defined the visual style and tone for social media campaigns, coordinating with client for consistency

15 Sep, 2023 - 28 May, 2024

Design and Marketing Specialist

Luxor YRM Sdn Bhd, Petaling Jaya

Company Type

Multinational Corporation

Position

Fresh / Entry Level

Specification

Advertising / Media Planning

Roles

Creative

Successfully redesigned the company’s partner brands stores, resulting in a 50% increase in sales from year before and a 10% boost in conversion rates. Led a branding project that involved creating a new visual identity for the company, which received positive feedback and increased brand recognition

• Work closely with brand and marketing teams to produce high-quality visual content that aligns with monthly promotions
• Maintain and develop brand identity, creating logos, vouchers, advertisements, and other marketing materials to promote the company’s startups, products and services
• Keep up-to-date with the latest design trends, techniques, and technologies to continually improve
design quality and efficiency.
• Create comprehensive marketing plans that align with business objectives and drive brand awareness, lead generation, and customer acquisition for company startups.

1 Jun, 2023 - 7 Sep, 2023

Graphic Design Intern

Luxor Beauty World, Petaling Jaya

Company Type

Other

Position

Intern

Specification

Advertising / Media Planning

Roles

Creative

- Handle designs for ecommerce banner design for more than 5 brands
- Contribute creative input in design proposal
- Content creation from scratch