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Member since: Jun 3, 2019
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I'm a social media wizard and a wicked copywriter. I handled all the social media accounts for the Hilton brand portfolios in Malaysia - including Facebook, Instagram and LinkedIn. I wrote for the Star Online and have experience in writing lifestyle and feature articles. Also a self-taught Adobe Suite user. Keen to contribute exciting ideas and create compelling digital campaigns.
Employed
Chinese (Cantonese)
Chinese (Mandarin)
English
Malay
English
Malay
1 Jan, 2018 - 6 Jun, 2019
Hilton Malaysia, Kuala Lumpur
Multinational Corporation
Junior Art Director
Digital Media
Content Creator
Under the National Marketing Office, I handle all the social media accounts under the Hilton brand portfolios (11 properties) in Malaysia - ranging from Hilton Hotels & Resorts to DoubleTree by Hilton Hotels & Resorts as well as Hilton Garden Inn Hotels & Resorts
· Plan the social media calendar - including writing captions & sourcing for images
· Handle review responses for all properties across various Online-Travel-Agent (OTA) sites - TripAdvisor, Expedia, Booking.com
· Create newsletters for on-going promotions
· Write copy for promotions and offers
· Contribute to the Hilton Suggests travel blog
· Contributed to the Hilton Explore program (First batch in Malaysia)
· Edit photos & collaterals on Adobe Suite software (Photoshop, Illustrator, Lightroom)
· Photography of food & beverage for social media and collateral creation
10 Oct, 2016 - 1 Jan, 2018
Star Media Group Berhad, Petaling Jaya
Public Listed Company
Junior
Management, Marketing, Sales, Admin
Marketing Executive
• Worked in seven (7) different core departments of the company through bi-monthly rotations.
i) Digital Services Unit - Prepared wireframe for a microsite
ii) Audience Management - Liaising with and servicing clients, Secured venues to run roadshows
iii) Technical Services & Development - Learnt the operations in print
iv) Editorial - Carried out interviews and wrote news for the print and online section of The Star
v) Events - Liaised with relevant partners and assisted with events organized by The Star
vi) Advertising - Liaised with potential partners for projects
vii) Human Resources - Assisted with the interviews of potential candidates and worked on a dress code policy
• Went through modules and courses involving Media, Finance, Operations and Strategy.
2 Feb, 2016 - 9 Sep, 2016
ZALORA Malaysia, Kuala Lumpur
Multinational Corporation
Fresh / Entry Level
Journalist / Editor/ Writing
Writer
• Created content for global brands such as Dorothy Perkins, WAREHOUSE, Tommy Hilfiger, Calvin Klein, FOSSIL etc.
• Proof-reading content and cross-checking products before uploading content onto the ZALORA Malaysia website.
• Contributed to the script for ZALORA's Style Quickie videos on Youtube.
Major in English Linguistics
Bachelor's Degree
Art/Design/Creative/Multimedia
9 Sep, 2012 - 1 Jan, 2016
Yes
Yes
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