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natyoung
Employed
Selangor, Petaling Jaya
Message
I'm Open to Work
Freelance

Recommended by 0 people

Member since: Jun 3, 2019

Completed Job: 0

About Me

I'm a social media wizard and a wicked copywriter. I handled all the social media accounts for the Hilton brand portfolios in Malaysia - including Facebook, Instagram and LinkedIn. I wrote for the Star Online and have experience in writing lifestyle and feature articles. Also a self-taught Adobe Suite user. Keen to contribute exciting ideas and create compelling digital campaigns.

Current Status

Employed

Language

Spoken

Chinese (Cantonese)
Chinese (Mandarin)
English
Malay

Written

English
Malay

Working Experience

1 Jan, 2018 - 6 Jun, 2019

National Content Development Executive

Hilton Malaysia, Kuala Lumpur

Company Type

Multinational Corporation

Position

Junior Art Director

Specification

Digital Media

Roles

Content Creator

Under the National Marketing Office, I handle all the social media accounts under the Hilton brand portfolios (11 properties) in Malaysia - ranging from Hilton Hotels & Resorts to DoubleTree by Hilton Hotels & Resorts as well as Hilton Garden Inn Hotels & Resorts
· Plan the social media calendar - including writing captions & sourcing for images
· Handle review responses for all properties across various Online-Travel-Agent (OTA) sites - TripAdvisor, Expedia, Booking.com
· Create newsletters for on-going promotions
· Write copy for promotions and offers
· Contribute to the Hilton Suggests travel blog
· Contributed to the Hilton Explore program (First batch in Malaysia)
· Edit photos & collaterals on Adobe Suite software (Photoshop, Illustrator, Lightroom)
· Photography of food & beverage for social media and collateral creation

Reason of resign

10 Oct, 2016 - 1 Jan, 2018

Marketing Executive

Star Media Group Berhad, Petaling Jaya

Company Type

Public Listed Company

Position

Junior

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Executive

• Worked in seven (7) different core departments of the company through bi-monthly rotations.
i) Digital Services Unit - Prepared wireframe for a microsite
ii) Audience Management - Liaising with and servicing clients, Secured venues to run roadshows
iii) Technical Services & Development - Learnt the operations in print
iv) Editorial - Carried out interviews and wrote news for the print and online section of The Star
v) Events - Liaised with relevant partners and assisted with events organized by The Star
vi) Advertising - Liaised with potential partners for projects
vii) Human Resources - Assisted with the interviews of potential candidates and worked on a dress code policy
• Went through modules and courses involving Media, Finance, Operations and Strategy.

Reason of resign

2 Feb, 2016 - 9 Sep, 2016

Content Writer

ZALORA Malaysia, Kuala Lumpur

Company Type

Multinational Corporation

Position

Fresh / Entry Level

Specification

Journalist / Editor/ Writing

Roles

Writer

• Created content for global brands such as Dorothy Perkins, WAREHOUSE, Tommy Hilfiger, Calvin Klein, FOSSIL etc.
• Proof-reading content and cross-checking products before uploading content onto the ZALORA Malaysia website.
• Contributed to the script for ZALORA's Style Quickie videos on Youtube.

Reason of resign

Education

Universiti Putra Malaysia (UPM)

Major in English Linguistics

Bachelor's Degree

Art/Design/Creative/Multimedia

9 Sep, 2012 - 1 Jan, 2016

Skill Sets

UI / UX Design
Food Photography
Photo Editing & Retouching
Social Media Content
Advertorial
Creative Writing
Travel Writing
Beauty Writing
Copywriting
Editing & Proofreading

Tools & Software

Adobe Photoshop
Adobe Illustrator
Microsoft Office
Adobe Photoshop Lightroom
Adobe XD
WordPress
HTML

Additional Information

Owns Transportation

Yes

Owns Laptop

Yes

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