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Member since: Jul 13, 2022
Completed Job: 0
About Me
I have been actively involved in social media marketing for 6 years in both NGO and corporate settings. I started mastering online activism and online community management in my undergraduate years when I was appointed as Director of Media for IKRAM Australia, a Malaysian community organisation based in Australia. I devised social media strategies and publicised the organisation's contents and events which successfully drove engagement with other local Australian organisations and achieved targeted audiences. Fresh experience as a Brand Strategist from the previous company had upgraded my social media and digital marketing skills through professional development in copywriting and social media analytics.
Current Status
Self Employed
Language
Spoken
English
Malay
Written
English
Malay
Working Experience
7 Jul, 2021 - 1 Jan, 2022
Brand Strategist
Dentabay, Shah Alam
Company Type
SME
Position
Manager
Specification
Digital Media
Roles
Brand Management
Strategised content for the company's social media accounts (Facebook, Instagram & Tiktok)
Coordinate social media editorial calendar
Improved company's website experience
Supervised designer team for digital content
Planned for campaign marketing and media buying
Reported media analysis weekly and monthly
Monitored customer service team and analysed customers' insight
Re-evaluated marketing strategy and initiated fresh strategy based on latest trend
Reason of resign
Exploring new opportunities
5 May, 2018 - 3 Mar, 2021
IT Officer cum Social Media Manager
Education Malaysia Australia, Sydney, Australia
Company Type
Other
Position
Manager
Specification
Management, Marketing, Sales, Admin
Roles
Administrator
Built corporate branding for internalisation of Malaysian higher education in Australia
Monitored and responded to queries on social media and engaged with online audiences
Developed and monitored the corporate website
Updated information on the corporate's website and social media accounts pertaining to students’ welfare, security, education and career
Strategised creative content for the company's social media accounts
Designed company's signage and banners for exhibition and marketing
Managed corporate IT affairs (e.g.: network and cloud storage system)
Reason of resign
Migrate from Australia to Malaysia
9 Sep, 2017 - 9 Sep, 2020
Director of Media
IKRAM Australia, Australia
Company Type
Other
Position
Director
Specification
Management, Marketing, Sales, Admin
Roles
Marketing Director
Crafted digital campaigns for the advocated values and successfully attracted target audiences
Managed online engagement with local and international organisations
Troubleshot weak media marketing for the organisation's event and increased participants registration by 30%
Produced design templates and themes for the organisation's branding
Produced social media editorial calendar
Mentored team members in graphic designing skills
In charge of weekly and monthly live talks on Facebook, Instagram and YouTube
Reason of resign
It's a voluntary NGO work, so Passover to the new generation
Education
Other
Major in Electrical Engineering
Bachelor's Degree
Engineering (Electrical/ Electronic)
2 Feb, 2015 - 11 Nov, 2017
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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