Spoken

Chinese (Cantonese)
Chinese (Mandarin)
English
Malay

Written

Chinese (Mandarin)
English
Chinese (Cantonese)
Malay

1 Jan, 2015 - 9 Sep, 2018

Senior Art Director

Teambeam Creative, Kuala Lumpur

Company Type

-

Position

Senior Manager

Specification

Advertising / Media Planning

Roles

Advertising Executive / Account Manager

As a Creative Team Leader, I love to motivate others through encouragement and positive vision. I would like to see the potential in other people, and are good at inspiring others to use their gifts. I am a supportive and creative leader who encourage my teams to think outside the box. I do my best leading cooperative teams of like-minded people who are similarly committed to their vision.

Being as a flexible and innovate thinker, I want to have an authentic understanding of the team’s purpose. I expect my team members who are willing to explore the possibilities for achieving their ideals. Teams which are highly oriented to action, without considering the deeper issues or the alternative options, an environment of mutual support and acceptance. However, I may have trouble on teams where there is much conflict or competition. Judgment and negativity tend to stifle my talent for creative problem-solving.

Reason of resign

7 Jul, 2009 - 12 Dec, 2015

Senior Art Director

Sowow Creative Sdn Bhd, Kuala Lumpur

Company Type

-

Position

Manager

Specification

Advertising / Media Planning

Roles

Media Planning

Clientele: UOA Properties / Zone Architects / LBI Capital Berhad / NTSC Group of Companies / LKT Development & Construction Sdn Bhd / Triple Equity / Triple Pacific / Fai Fong Bakery / Julliad Music School

Portfolio: Property Developer, Restaurants, Education & Institutions
Below-the-line such as company profile, brochure, leaflet, outdoor banner/bunting, directional sign, poster, print/magazine ad, voucher/coupon, festive promo, food menu, corporate identity etc.

Clientele:
Property Developers - KL Metro Group / Lexis Hotel Group - Grand Lexis Hotel, LEXIS Hotel & The Hibiscus @ Port Dickson / YBK Heights / Kem Avenue Management / Cheras Hong Soon Development Sdn Bhd
Others - Life Art Interiors / Nuromicron (Infoproach) / Terreal Malaysia / Herbalife / Zell-V / Ruyi Holdings / UDC Malaysia (Unicaffe) / Adonis Beauty / Beautang / Coca Beauty / A&L Audio

Listed Companies - Indah Water Consortium / Lowyat Group / Saratimur (Collaboration) / Kencana Petroleum / TAHPS Group Berhad / UMS-NEIKEN Group Berhad / Ariantec Berhad / Cheetah Holdings Berhad
Others - Xiao-En Group (Collaboration) / Repco Malaysia / Yakin Invest / Slumberland / Isagenix / MBC - My Bliss Clinic / Mega Kitchen Catering / Gending Luwak Coffee / Hotel 79

Reason of resign

5 May, 2007 - 3 Mar, 2009

Junior Art Director

Citrus Design & Advertising Sdn Bhd, Kuala Lumpur

Company Type

-

Position

Senior

Specification

Art & Creative

Roles

Multimedia Designer

Clientele:
Listed Companies - Public Bank Berhad / Great Eastern Assurance / Tokio Marine Asssurance / IRIS Corporation Berhad
Property Developers - Sepang Gold Coast / Metro Kajang Berhad / Bolton Berhard / Ara Asa Properties / Leadmont / Bandar Tasik Semenyih / Gadang Holdings Berhad / Prinsiptek Corporation Berhad
Others - TA Furniture / Mayflower Tours & Travel / TH Jewelry / Watatime Watches / Beaubelle / Basil Leaf Restaurant / ISHQ Restaurant / Artific Model

• Responsible for developing initial concepts, adding value and crafting the art direction of the publishing projects, and creating a range of stunning, below-the-line communications.

• Demonstrates outstanding editorial design ability, a keen eye for typography with an infectious enthusiasm for design and the desire to be brilliant.

• Involvement in mock-ups, prototyping, analysis and optimisation.

• Develop the design rationale and explain visual choices to cross-functional teams; express concepts verbally and visually.

• Create and iterate on assets that reflect a brand, enforce a language, and inject beauty and life into a publishing product.

• Push creativity, challenge established thinking, and discover new ways of approaching a problem to arrive at elegant solutions.

Reason of resign

1 Jan, 2005 - 1 Jan, 2007

Account Executive/Client Servicing

Ideasmith Sdn Bhd, Mid Valley, Kuala Lumpur

Company Type

-

Position

Junior

Specification

Advertising / Media Planning

Roles

Advertising Executive / Account Manager

A boutique Ad Agency formed by Allan Chow & Yew Chuan.
Major Clients: Eu Yan Sang TCM healthcare stores, Khind home appliance & electronical products, Yee Lee Trading incl Spritzer mineral water, Red Eagle’s cooking oil, MorningKiss toothpaste, Chinese-based corporations, etc.

I have handled with several projects for Eu Yan Sang such as:
Above-the-line eg: press ad, print media, radio commercial and thematic campaigns. Below-the-line items & POS materials eg. bunting, banner, hanging mobile, poster, direct mailer, calendar, greeting card, contest, etc. Packaging design, product brochure, promo leaflet, events & launching, press conference, expo/exhibition, outdoor media & submission for authority approval, VCD production, and customer relationship/royalty program, etc.

Responsibility:
• Reporting to the account manager, executives act as a link between client and agency.
• Discussing with clients their products, services and advertising requirements.
• Setting up meetings with clients, media and creative department to present the brief.
• Liaising between client and studio by maintaining regular contact with both and ensuring that communication flows effectively.
• Overseeing the status of the campaign.
• Negotiating with clients and agency staff concerning campaign details.
• Meeting deadlines and prioritizing tasks.
• Writing contact reports, weekly WIP, and job requisition.
• Gaining and maintaining familiarity with the client's product, business culture and competition.
• Monitoring the effectiveness of the campaign.

Reason of resign

2 Feb, 2001 - 6 Jun, 2003

advertising & promotions executive

Equine Capital Berhad, Seri Kembangan, Selangor

Company Type

-

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

ECB Group has become a township developer since 1992 with the delivery of 4 flagship projects, namely Taman Equine (Equine Park), Taman Putra Permai, Pusat Bandar Putra Permai (PBPP) and Permai Park.


Job Scope:

• My role within this position was to work as an effective team member within the Marketing Department. Furthermore, my duties encompassed: liaising with media, advertising agency and production of brochures/leaflets/video; coordination of promotional events and sales launches; and maintenance of corporate newsletter and company’s website.

Responsibility:

• Desktop publishing such as newsletters on quarterly basis.
• Update webpage and e-business activities including work progress photographs, slides, perspectives, VCDs, corporate profiles, event recordings, etc.
• Event management for launchings, festivals, and ceremonial functions.
• Production of advertising billboards, directional signs, and licensing thereto.
• Production of sales and promotional materials such as perspectives, architectural models, brochures, leaflets, exhibits, etc.
• Liaise with the press for monthly product and brand promotion, and publicity.
• Media bookings, frequencies and discounts. Coordinate with suppliers, agencies and follow up on assigned tasks to meet expected quality and deadline of tasks.

Reason of resign