Spoken

English
Chinese (Mandarin)

Written

English

10 Oct, 2020 - 9 Sep, 2021

Brand Designer

Baby’s Hyperstore, Singapore

Company Type

SME

Position

Senior

Specification

Art & Creative

Roles

Branding Designer

Rebranding by developing new brand identity for the brand on different platform. Design of marketing communications - print collateral, advertising, digital and social campaigns, websites, event collateral etc. Ensure all work complies with relevant brand guidelines. Also assist in new product development such as baby's high chair, car seat and stroller.

Reason of resign

3 Mar, 2017 - 9 Sep, 2020

Branding & Product Development Manager

CNI Health Science Co.Ltd, Qing Dao, China

Company Type

Multinational Corporation

Position

Manager

Specification

Art & Creative

Roles

Branding Designer

Focusing on skincare, health/wellness, F&B brands. Liaise with factory to source new products and innovative problem solving on packaging. Collaborate across the team for integrated marketing plans to support brand and campaign objectives. Provide design support for regional offices: Malaysia, Africa, Taiwan, Philipines. Experienced in new product launching and event campaigns.

Reason of resign

3 Mar, 2015 - 2 Feb, 2017

Graphic & Fashion Designer

TEX LINE ASSOCIATES PTE LTD, Singapore

Company Type

Multinational Corporation

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

Coming up with creative solutions and ideas for client’s proposal based on future trends (WGSN), targeting kidswear and sportwear. A total 6 months working on-site in client’s office, Sports Direct headquater in Shirebrook, UK. Develop style guides for each projects, be part of the design and development process, and work with the client team to ensure final quality delivery meets satisfication.

Reason of resign

10 Oct, 2013 - 12 Dec, 2014

Creative Designer

MODE & MODES Advertising and Marketing, Puchong

Company Type

SME

Position

Fresh / Entry Level

Specification

Art & Creative

Roles

Graphics Designer

Responsible for the creation of all visual design (online and print material; including typography; visual concept; logo and icon design for print and interactive platforms). Support marketing and brand initiatives using creative design skills. Ensure final graphics and layouts are visually appealing and on-brand.

Reason of resign