Recommended by 0 people
Member since: Apr 6, 2025
Completed Job: 0
About Me
With over 12 years of experience in branding, UI/UX design, and team management, experienced across startups, corporations, and software houses. I’m confident in my ability to craft digital experiences that are both visually engaging and highly functional.
Currently studying clinical hypnosis to further understand human behavior, I leverage this knowledge to create emotionally engaging and psychologically informed designs.
Current Status
Employed
Language
Spoken
Chinese (Mandarin)
English
Malay
Written
Chinese (Mandarin)
English
Malay
Working Experience
19 May, 2025 - Current
Senior Consultant Product Design
Appnovation Technologies, KL
Company Type
Multinational Corporation
Position
Senior
Specification
Others
Roles
Other Roles
UIUX Design, Branding Design
3 Feb, 2025 - 15 May, 2025
Senior product designer
Mindvalley, Kuala lumpur
Company Type
Multinational Corporation
Position
Senior
Specification
Others
Roles
Other Roles
Design Leadership:
- Lead design projects across the entire product lifecycle and multiple product launches.
- Mentor junior designers and help them grow their design skills.
- Develop and implement user experience strategies in collaboration with product and engineering teams.
- Lead user research and synthesize feedback into actionable design improvements.
- Define interaction models, user task flows, and UI specifications.
- Communicate design ideas and prototypes to developers and stakeholders.
- Incorporate user feedback, technical constraints, and usability findings into design.
5 Dec, 2021 - 10 Jan, 2025
Head of Product Design & Marketing
CookX Asia Sdn Bad, KL
Company Type
New Startup
Position
Creative Director
Specification
Art & Creative
Roles
Chief Creative Officer
• Blend analysis of market trends and users, design, prototyping, and testing to deliver exceptional User experience/UI solutions across web and mobile platforms.
• Led the UIUX team to design journey maps, user flows, wireframes, and interactive prototypes and collaborated with stakeholders at different levels.
• Create strong branding User interfaces with attention to ensure brand and design consistency to develop high-fidelity prototypes.
• Maintain and enhance the design system including UI components and design patterns. Improve consistency and scalability across the web and mobile platforms.
• Collaborate closely with tech developers, cross-functional teams, and other stakeholders to identify and provide User experience/UI solutions that meet brand requirements and business goals.
• Leading Marketing team to plan offline and online business strategy through social media, advertising, and partnership collaboration.
• Track and measure the success of product launches and propose, and execute improvement plans with marketing, branding designers, UIUX designers, engineering teams, and stakeholders to deliver
brand products that meet business objectives.
2 Dec, 2019 - 19 Nov, 2020
Creative Service Manager
Famous Matrix corporation, KL
Company Type
SME
Position
Manager
Specification
Advertising / Media Planning
Roles
Manager
Managing Creative Service Department included Digital products (e.g. websites, apps) and Retail products branding design.
• Lead, manage and guide the creative service team to deliver the branding products for corporate to meet the business goals & objectives.
• Plan, propose, deliver and manage multiple digital and retail products with the aim to engage the users and to meet the respective goals.
• To manage product delivery according to the roadmap including planning and managing the entire product lifecycle in order to ensure that product deliverables meet project timeline and requirements.
• Manage and create detailed product design specifications, user stories to guide and prioritize the efforts of the design, development and engineering teams.
• Work in collaboration with the Branding designer, UIUX designers, engineering teams and various stakeholders to execute product or branding design requirements that meet stakeholders requirements.
• Track and measure the success of product launches and continuously propose and execute improvement plans.
4 Sep, 2018 - 28 Feb, 2019
Senoir UIUX Designer
Doropu sdn bhd, KL
Company Type
New Startup
Position
Senior
Specification
Digital Media
Roles
UI & UX Designer
Development Apps & Web: DOROPU
- Manage product delivery according to the roadmap planning and manage the entire product lifecycle to ensure that product deliverables meet project timelines and requirements.
- Create detailed product design specifications, and user stories to guide and prioritize the efforts of the design, development, and engineering teams.
- Execute product branding design requirements that meet business objectives and timelines.Development Apps & Web: DOROPU - Manage product delivery according to the roadmap planning and manage the entire product lifecycle to ensure that product deliverables meet project timelines and requirements. - Create detailed product design specifications, and user stories to guide and prioritize the efforts of the design, development, and engineering teams. - Execute product branding design requirements that meet business objectives and timelines.
3 Sep, 2014 - 28 Aug, 2018
Assistant Manager Visual Merchandiser - Creative Services
Valiram Group, KL
Company Type
Multinational Corporation
Position
Manager
Specification
Advertising / Media Planning
Roles
Creative
Assistant Manager Visual Merchandiser - Creative Services
Assistant Manager Visual Merchandiser - Creative Services
Valiram · Full-timeValiram · Full-time
Sep 2014 - Aug 2018 · 4 yrsSep 2014 to Aug 2018 · 4 yrs
Kuala Lumpur, Malaysia · On-siteKuala Lumpur, Malaysia · On-site
- Development F&B brands: TWG Tea, Godiva, Quivo ; Fashion Brand : Tory Burch, Giuseppe Zanotti
- As brand trainer create guideline to ensure team had well brand knowledge, directing retail store visual merchandising to create the best experience for customers.
- Lead and manage creative projects from concept to completion, translating marketing objectives into creative strategies and directing the brand in the production of advertising and marketing collateral for seasonal campaign, event and social media platform as well.
- Work with design team, internal customer, principals and Marketing team to come up with Regional Strategic Plan in all Creative Design functions that will advance the company’s merchandising, business,marketing and branding objectives.
- Ensure whole brand visual marketing target market, spending, efficiency and quality.
- Analysing demand and retail market trend, follow up with brand and marketing plan.
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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