Spoken

Chinese (Cantonese)
English
Malay

Written

1 Jun, 2023 - 30 Nov, 2023

UI/UX designer

GMD Protocol, -

Company Type

Other

Position

Senior

Specification

Others

Roles

Other Roles

– Spearheaded the UX/UI design for GMD’s multi-faceted DeFi platform, encompassing the Bridge, Staking, Launchpad, and Vest & Lock features, enhancing user engagement and platform security. – Drove the adoption of GMD’s Launchpad by designing a user-centric interface, leading to a 20% increase in early-stage investment participation.
– Innovated a dynamic design system for the Vest & Lock module, resulting in a 15% uptick in long-term token vesting.
– Implemented user feedback loops that reduced the complexity of cross-chain transactions, contributing to a 25% increase in monthly active users.
– Collaborated closely with engineering teams to distill complex blockchain mechanisms into the design, enhancing the platform's intuitiveness and technical transparency.

Reason of resign

Contract based

1 Apr, 2012 - 31 Jul, 2017

Digital Strategy Designer

Hopena Sdn Bhd, Kuala Lumpur, MYS

Company Type

SME

Position

Senior

Specification

Management, Marketing, Sales, Admin

Roles

Creative Services Executive

– Orchestrated digital strategy for major brands like Brother, Pigeon, Milo, Nestlé, Nescafé, Tenby Schools, LeGrand, Chicago, Seven Seas, Fujifilm Astalift, HP, and Oishi, revitalizing their online presence and enhancing user engagement.
– Specialized in transforming client websites with fresh designs, integrating analytics to optimize the user experience, and tracking engagement.
– Directed creative campaigns to elevate brand awareness, employing my skills in conceptual thinking, art direction, graphic design, and digital strategy.
– Conducted comprehensive evaluations of brands’ digital 360-degree presence, identifying strategic opportunities for growth and engagement.
– Led the design for Google AdWords campaigns across various sizes and Facebook ads, enhancing client visibility and engagement.
– Developed social media content for clients, tailoring designs to brand identity and campaign goals, thereby boosting online presence and interaction.
– Leveraged digital tools to track ad performance and user engagement, refining strategies for optimal results in real-time.

Reason of resign

other opportunities