Recommended by 0 people
Member since: Jul 21, 2025
Completed Job: 0
About Me
I'm currently a Digital Strategist at a digital agency, where I oversee content planning, develop content calendars, and ensure smooth execution by the creative team. I track content performance using metrics such as reach, engagement, and CTR, and use these insights to refine future strategies. This ensures our efforts align closely with each brand’s objectives.
Previously, I was a Senior Content Creator at SoyaCincau BM, Malaysia’s leading Bahasa Melayu tech portal. I started as a writer and quickly expanded my role to include copywriting, video hosting, video editing, photography, and photo editing. I also managed SEO analysis and content performance tracking to identify trends and optimize reach.
You can explore my past work here: https://tinyurl.com/3m7zc6fm
Current Status
Employed
Language
Spoken
English
Malay
Written
Working Experience
3 Jan, 2025 - Current
Digital Strategist
dotAce Sdn. Bhd., Petaling Jaya
Company Type
SME
Position
Senior
Specification
Digital Media
Roles
Digital Strategist
📅 Content Strategy: I create comprehensive content plans that define what to post, when to post, and how to deliver it effectively across platforms.
⚙️ AI Integration: I explore and implement AI tools to speed up content creation and increase output without compromising quality.
👥 Creative Oversight: I supervise the creative team’s execution to ensure content is produced on time and meets brand standards.
📊 Performance Reporting: I generate monthly reports to track content performance based on metrics like reach, engagement, and CTR.
🎯 Strategy Optimization: Using performance insights, I fine-tune content strategies to better align with each brand’s objectives and goals.
Skill Sets
Additional Information
Owns Transportation
Yes
Owns Laptop
No
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