Spoken

English
Malay

Written

English

10 Oct, 2012 - 2 Feb, 2017

Manager, Integrated Marketing Communications

QI Group, Malaysia

Company Type

Multinational Corporation

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Communication

Manage and oversee a global team of copywriters, campaign and marketing communications executives and designers to create effective integrated communications strategies, multi-platform campaigns and collaterals for the QI brand, its CSR entities, QNET (the Group’s flagship direct selling subsidiary) and other companies within the Group.

Provide strategic direction in the areas of campaign management, copywriting/editorial, graphic and web design; everything and anything that involves the production of promotional material, websites, corporate profiles and videos, mobile apps, internal newsletters/mass mails and other miscellaneous and special projects.

Fully responsible for the end-to-end project, vendor and agency management involving the above-mentioned.

Reason of resign

10 Oct, 2011 - 10 Oct, 2012

Senior Copy Editor

QI Group, Malaysia

Company Type

Multinational Corporation

Position

Senior

Specification

Journalist / Editor/ Writing

Roles

Copy Editor

Responsible for the end-to-end management of all Brand Communication and CSR Communication material for the QI Group and its CSR entities.

Involved in both the creative content development and project management processes. Also responsible for managing all Executive Profiling and special initiatives involving the Executive Chairman of the QI Group, including writing, editing and managing content on digital/social media channels.

Reason of resign

3 Mar, 2009 - 3 Mar, 2011

Copywriter

QI Group, Malaysia

Company Type

Multinational Corporation

Position

Junior

Specification

Journalist / Editor/ Writing

Roles

Copy Editor

Involved in writing, editing and proofreading content for the following: QI Group public site and corporate profile; profile and website of the Vijayaratnam Foundation which is the Malaysian CSR arm of the Group; company intranet; internal newsletters; publications for the distributors of the Group’s flagship company; advertorials for local and international publications; promotional material, all company-related social media pages, the Executive Chairman’s website and blog. Involved in writing press releases and producing media invitations for special events.

Reason of resign

10 Oct, 2005 - 9 Sep, 2008

Copywriter

Dentsu Malaysia, Malaysia

Company Type

Other

Position

Fresh / Entry Level

Specification

Advertising / Media Planning

Roles

Copywriter

Involved in developing creative ideas and copy for direct marketing, above-the-line and below-the-line advertising campaigns. Worked closely with animation artists/visualisers, graphic designers, art directors and the branding team to create compelling campaigns for local and international clients. Involved in pre-production, production and post-production of corporate videos, television and radio commercials. Represented the creative team at various presentations with clients. Brands in my portfolio include: Canon, Toyota, Telekom Malaysia, Kao Laurier, Malaysian Industrial Development Finance (MIDF) and Yakult.

Reason of resign

3 Mar, 2004 - 5 May, 2004

Writer

Blu Inc Media, Malaysia

Company Type

Other

Position

Intern

Specification

Journalist / Editor/ Writing

Roles

Writer

Coordinated product and model shoots, developed content for special spreads/projects, advertorials and other sections of the magazine. Also involved in the final editing and proof-reading of all articles and advertorials before print.

Reason of resign