liannl
Self Employed
Seremban, Negeri Sembilan
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Member since: 1 year ago


Completed Job: 0

About Me

I'm determined to help Companies strengthen sales through compelling Brand positioning and strategies amidst a competitive environment.I dabble in lifestyle writing and advertising content inspired by the people I meet,cultures experienced during my travels.I enjoy managing on-ground activations with the aim of putting a smile on spectators' faces.I love being in front of the camera and hosting is a passion of mine.

Current Status

Self Employed

Language

Spoken

Chinese (Cantonese)
English
Malay

Written

English
Malay

Working Experience

9 Sep, 2020 - Current

Digital Marketing Manager

CITY EXPLORER SDN BHD, Seremban

Company Type

SME

Position

Manager

Specification

Digital Media

Roles

Digital Management

-Develop new business opportunities for print and digital magazine advertising
-Digital content development and design conceptualization
-Seek opportunities to improve use of social media channels
-Measure the effectiveness of digital marketing campaigns
-Contribute marketing content and oversee creative development
-Business development for digital display products and services

Reason of resign

8 Aug, 2018 - 10 Oct, 2019

Marketing Manager

FREEPORT A'FAMOSA OUTLET, Melaka

Company Type

SME

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Manager

• Head of the Marketing department, overseeing rental of convention hall and casual leasing spaces
• Annual Budget planning and cost control for marketing activities
• Advertising and Promotions, supervision of design materials and creative content
• Branding and corporate identity guardianship
• Market research and competitors’ analysis
• Events and community engagement planning and coordination
• Customer and tenant relations and communications to do with marketing campaigns
• Digital marketing, online and offline social influencer activities
• Daily media monitoring on Company events and competitor analysis
• Public and media relations including preparation of press releases/ statements,
management speeches and official letters, press conferences and media accreditation
• External sales pitch for occupancy of casual leasing areas, exhibition and convention hall
• Collaborative tourism activities with government agencies (National and State-level), travel agents and tourists’ attraction spots.

Reason of resign

5 May, 2017 - 10 Oct, 2017

PR and Marketing Manager

GEORGE TOWN FESTIVAL, RAINFOREST FRINGE FESTIVAL, BUTTERWORTH FRINGE FESTIVAL, Penang Island

Company Type

SME

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Events Manager

• Public relations and marketing responsibilities for GEORGE TOWN FESTIVAL, inaugural RAINFOREST FRINGE FESTIVAL, Kuching and BUTTERWORTH FRINGE FESTIVAL
• Coordinate production of corporate advertising and promotional materials such as banners, billboard, brochures, e-newsletters, advertisements
• Gatekeeper of branding and corporate identity guidelines
• Oversee Festival websites’ design and produce content for digital platforms including social
media and blogs
• Identify new media opportunities
• Monitor marketing and design budget outflow
• Prepare presentation documents for award submissions and PR campaigns
• Daily media monitoring on programmes and Company
• Prepare press releases/ statements, management speeches and official letters
• Organise press conferences and media accreditation
• Organise and evaluate community outreach projects such as ‘Arts for Humanity’ and ‘Youth Ambassadors’

Reason of resign

10 Oct, 2016 - 12 Dec, 2020

Freelance Communicator

Freelancer, Negeri Sembilan

Company Type

Other

Position

Director

Specification

Journalist / Editor/ Writing

Roles

Writer

2020 -Digital marketing and room sales for ‘MOONRIVER Lodge’, Sigar Highlands
2018 -Script writing and video content editing for ALTERNI (M) SB featured products
-PR and marketing content for LandMilesTM mobile platform
2017 -Contributor to March issue of GOASIA Plus magazine. Travel feature titled ‘Voyage of Dreams’
-Contributor to Singapore Tourism Board’s and 12Fly.com.my Travel App magazine (June)
2016 -Copywriting services for SAW Salon KL print advertisements
-Contributor to Leisure Travel e-mag on ‘The Cruise Life aboard SuperStar Virgo’

Reason of resign

2 Feb, 2011 - 7 Jul, 2015

Communications Manager

BRDB Developments Bhd, Kuala Lumpur

Company Type

Public Listed Company

Position

Manager

Specification

Digital Media

Roles

Brand Management

• Coordinate production of corporate advertising and promotional materials such as banners, billboard,brochures,direct mailers,advertisements etc.
• Gatekeeper of branding and corporate identity guidelines. Presentation of periodic updates to top management and departments.
• Web content management for corporate & project websites
• Procurement, production and quality control of premium gifts for marketing support activities
• Prepare presentation documents for award submissions and PR campaigns
• Contributor for corporate magazines: reFine & reView
• Media relations for corporate and project events
• Daily media monitoring on Company and related industries (English, Bahasa & Chinese)
• Prepare press releases/ statements, top management speeches, letters and draft seminar papers
• Organise, execute and evaluate corporate social responsibility/community/youth development programs, environmental awareness activities
• Event planner for internal staff engagement activities

Reason of resign

12 Dec, 2007 - 1 Jan, 2011

Senior Branding and Community Dev. Executive

SUNRISE BERHAD, Kuala Lumpur

Company Type

Public Listed Company

Position

Senior

Specification

Digital Media

Roles

Content Executive

• Editor for corporate publications eg. Berita Sunrise, Annual Report, Mont’Kiara Updates, Project News and e-newsletter
• Content writer and moderator for corporate website and community blog site (www.montkiara.com.my)
• Gatekeeper of branding and corporate identity guidelines. Presentation of periodic updates to top management and departments.
• Coordinate production of corporate advertising and promotional materials such as greeting cards, banners, brochures etc.
• Procurement, production and quality control of corporate premiums eg. souvenirs, diaries, folders, office gadgets etc.
• Prepare presentation documents for award submissions and PR campaigns
• Handle media and investor relations including periodic Analyst Briefings
• Daily media monitoring on Company and related industries (English, Bahasa & Chinese)
• Prepare press releases/ statements, top management speeches, messages and seminar papers
• Organise, execute and evaluate corporate social responsibility/community/youth development programs, environmental awareness activities
• Planning and PR support for community development programs through social & sport events

Reason of resign

Awards

Top Luxury Residential Design in Asia

Gold Medal for The TROIKA

HDF Luxurious Projects Asia

6 Jun, 2013

Skill Sets

Branding Strategies
Magazine
Online Advertisement
Radio and Print Ads Script Writing
Lifestyle Writing
Copywriting
Campaign Management
Video Marketing
Event marketing
Pitch Deck

Tools & Software

Microsoft Office
Microsoft Excel
Microsoft Power Point
Microsoft Word
WordPress
HTML
Wix
Mailchimp

Experienced Industry

Additional Information

Owns Transportation

Yes

Own laptop

Yes

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