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lenicydee
Self Employed
Selangor, PETALING JAYA
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I'm Open to Work
Freelance

Recommended by 0 people

Member since: Mar 21, 2019

Completed Job: 0

About Me

Hi, my name is Leni and I am a freelance product designer! I make a website design, mobile app design, and web content.

Current Status

Self Employed

Language

Spoken

English
Malay

Written

English
Malay

Working Experience

9 Sep, 2019 - Current

UI/UX Designer

Snappymob, Kuala Lumpur

Company Type

New Startup

Position

Junior

Specification

Digital Media

Roles

UI & UX Designer

Creating an experience and interface design for a diverse set of companies and its users such as radio mobile app, a web application for traffic signal timing, medical audit, peer research, and event management.

Reason of resign

9 Sep, 2018 - 3 Mar, 2019

GRAPHIC DESIGNER

IFLIX SDN BHD, KUALA LUMPUR

Company Type

New Startup

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

1. Create engaging, creative, and fresh social media graphics
2. Create in-app visuals to boost sales in premium subscription
3. Create effective visuals for portal banner that is adjustable with any medium and boost minutes watched in the selected title.
4. Brainstorm in future campaign, such as Christmas, Chinese new year, etc.
5. Produce thematic Email newsletter with realistic and logical concept and boost the minutes watched in selected titles.
6. Design Investment Deck that shows factual and impressive data and maintain the iflix style.
7. Create engaging visuals for celebrity/company partners to use to promote iflix related campaigns such as printed poster and social media posts

Reason of resign

Company downsizing due to lack of funding

9 Sep, 2017 - 8 Aug, 2018

GRAPHIC, UI/UX DESIGNER

SPEEDRENT TECHNOLOG SDN BHD, PETALING JAYA

Company Type

New Startup

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

1. Managing the engaging visuals for social media to maintain the trust from customers.
2. Providing advertisements in social media platforms, Google Display Network, as well as offline marketing like campaigns on the road. Result of this campaign is ~10% increase in customers enquiry and ~5% increase in property listed.
3. Designing the website, mobile and desktop version. From the data reading, wireframing, to the testing and bug reports. Collaborate with the team to come up with a great user experience.
4. Testing the new developed UX design and analyse the result. Find out why the numbers are low/high and use the data to decide on further steps. Because of this, the number of bounce rate on homepage reduced dramatically from ~67% to ~32%
5. Create large-format graphic, such as billboard to be visible day/night, with/without light. The billboards are responsible for the increase of ~100% in customers enquiries and ~60% of property listed.
6. Managing the customer support phone and answer calls regarding web/app issue as well as the deal issue to find out what makes the conversion rate low. Conversion rate gone up to 0.3% ever since problems spotted

Reason of resign

5 May, 2017 - 8 Aug, 2017

Jr Multimedia Designer

socialgroove solutions sdn bhd, Kuala Lumpur

Company Type

New Startup

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

manage social media visuals for clients

Reason of resign

The company was unable to sponsor working visa.

Education

Other

Major in GRAPHIC DESIGN & MULTIMEDIA

Bachelor's Degree

Art/Design/Creative/Multimedia

9 Sep, 2013 - 8 Aug, 2017

Skill Sets

Branding Strategies
Business Card
Advertising
Newsletter
Brochure
Billboard
Bunting
Annual Report
Social Media
UI / UX Design

Tools & Software

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Premiere Pro
Adobe XD

Experienced Industry

Advertising & Media
Computers, IT and Electronics

Additional Information

Owns Transportation

No

Owns Laptop

Yes

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