laiyein Profile Avatar
laiyein
Unemployed
Selangor, Cyberjaya
Message
I'm Open to Work
Freelance

Recommended by 0 people

Member since: Aug 13, 2018


Completed Job: 0

About Me

Current Status

Unemployed

Language

Spoken

Chinese
Chinese (Cantonese)
Chinese (Hokkian)
Chinese (Mandarin)
English
Malay

Written

Working Experience

1 Feb, 2021 - 20 Jun, 2022

APAC Production Lead

Oliver Agency, KL

Company Type

Multinational Corporation

Position

Director

Specification

Advertising / Media Planning

Roles

Media Account Director

Account Management
• Manage global clients' expectations and provide exceptional support and address client inquiries.
• Ensure timely resolution of client concern and resolve any issues that may arise with clients

Operation
• Leading and overseeing 4 dedicated production teams serving APAC adidas, including Japan, South Korea, SEA and PAC.
• Manage the production team to deliver adidas brand global campaign guide and template ensuring consistency across all market channels.
• Enhance productivity by onboarding, training and coaching to accomplish work requirements.
• Identified work process improvements across the APAC region.

Production
• Localising digital advertising campaigns for APAC local market including digital, e-commerce, social, retail, email, app, print, motion and video.
• Ensuring all campaigns meet deadlines and quality standards within SOWs.
• Timeline and resource planning for multiple campaigns run concurrently in multiple countries and prioritise time/productivities effectiveness.
• Ensured effective communication between different working cultures from a variety of backgrounds and time zones across the APAC region.

Education

The One Academy

Major in Graphic Design and Advertising

Certificate

Advertising/ Media

1 May, 1995 - 29 May, 1998

Awards

2009 International ARC Awards

Honor: Cover Design

ARC Award

1 Jan, 2009 - 31 Dec, 2023

Skill Sets

Advertising
Advertorial
Annual Report
Brochure
Bunting
Content Marketing
Magazine
Menu
Social Media
Social Media Advertising

Tools & Software

Adobe Acrobat
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Garageband
Microsoft Excel
Microsoft Office
Microsoft Power Point
Microsoft Word
Procreate
Wix

Additional Information

Owns Transportation

Yes

Owns Laptop

No

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