Spoken

Chinese (Cantonese)
Chinese (Mandarin)
English
Malay

Written

1 Apr, 2025 - Current

Retail Consultant

Femme Secrete Enterprise, Klang

Company Type

New Startup

Position

Creative Director

Specification

Others

Roles

Other Roles

Spearheaded brand repositioning for a premium gown rental boutique, transforming inherited assets from a previous business into a distinctive, emotionally resonant brand tailored to modern Malaysian women.

Developed end-to-end marketing strategies across Meta, TikTok, and offline channels, achieving a 3x increase in customer engagement within 90 days.

Crafted bilingual, SEO-optimised social media content, ad copy, autoresponders, and video scripts that elevated brand tone and improved customer retention.

Analyzed ad campaign performance and adjusted targeting and creative direction to improve PM/conversion rates and reduce acquisition costs.

Designed customer experience flows and rental policies that highlight affordability, personalized service, and premium craftsmanship — positioning the brand as both aspirational and accessible.

Managed strategic partnerships and event collaboration opportunities, including vetting sponsorships, aligning expectations, and negotiating rental terms for mutual visibility and growth.

1 Aug, 2018 - Current

Contracted Writer & Translator

Transn IOL Technologies, China

Company Type

Other

Position

Junior

Specification

Others

Roles

Other Roles

Key Responsibilities:

Document Translation – Translating a wide range of texts from English to Chinese (and vice versa), including business, technical, and literary content, ensuring accuracy and cultural relevance.

Fiction & Literary Translation – Adapting creative works such as short stories, scripts, and prose with attention to tone, nuance, and readability.

Scriptwriting & Speech Writing – Crafting speeches, scripts, and dialogue-driven content for various media formats with strong narrative flow.

Copyediting & Proofreading – Reviewing translated texts to ensure grammatical correctness, consistency in terminology, and style alignment.

Creative Content Development – Producing original written content for campaigns, educational programs, or internal communications where needed.

Client-specific Localization – Adapting language and tone to match client brand guidelines across industries and regions.

Project Coordination (as needed) – Collaborating remotely with other translators, editors, and project managers to meet deadlines and quality expectations.