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Member since: Jun 6, 2025
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I believe good design speaks - before a brand says a word.
With over 15 years crafting visuals for brand identities, e-commerce and social media, I turn strategy into scroll-stopping content. From thumb-stopping banners to big-picture campaigns, I’ve led teams and built design systems that do more than look good they connect, convert, and endure.
Every pixel has a purpose. And I’m here to make sure it says the right thing.
Employed
Chinese (Cantonese)
Chinese (Hakka)
Chinese (Mandarin)
English
Malay
6 May, 2020 - Current
momentum commerce, Kuala Lumpur
New Startup
Art Director
Art & Creative
Creative Director
I lead the visual direction for over 20 e-commerce brands, overseeing a team of 5 designers. My responsibilities include:
- Developing creative concepts and brand visual systems across digital platforms.
- Creating high-impact visual content for campaigns, product launches, and promotional events.
- Coordinating with marketing and content teams to ensure alignment with business goals.
- Managing fast-paced deliverables, especially during peak e-commerce events like Double 11 and year-end sales.
- Ensuring quality and consistency in all brand touchpoints, from key visuals to video adaptations.
Major in Graphic design
Certificate
Art/Design/Creative/Multimedia
1 Jan, 2007 - 6 Jan, 2008
Yes
Yes
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