Spoken

English
Chinese (Mandarin)
Malay

Written

Chinese (Mandarin)
English
Malay

10 Oct, 2015 - 4 Apr, 2019

Senior Social Media Executive

Beauty Century Face & Body Design, Kuala Lumpur

Company Type

SME

Position

Senior

Specification

Advertising / Media Planning

Roles

Copywriter

- Manage and monitor company social media channels, e:g: FB, WeChat, Instagram content performance and drive continuous improvement.
- Create social media campaign and strategies, including content ideation, implementation schedule, and monitor the effectiveness of advertising campaign.
- Brainstorm and shape concept with creative team on new campaign to meet different market demand, and also generate clear, relevant and persuasive content.
- Collect lead, analyze interactions and visits, and report audience information and demographic on existing social media project. Plus, use this information to improve future marketing strategies and campaign.
- Write, translate and proof read corporate material (from Eng to Chi), e:g: print ad, brochures, leaflet, TV slides, company profile, booklet and website.
- Proof read for all ATL and BTL materials.
- Build company website and landing page with Wix platform, from idea crafting, design, copywriting, translation, collect leads to basic SEO setting are all included.

6 Jun, 2013 - 3 Mar, 2014

Senior Chinese Copywriter

Ames United Ltd, Kuala Lumpur

Company Type

Multinational Corporation

Position

Senior

Specification

Advertising / Media Planning

Roles

Copywriter

- Liaise with graphic designer and A&P executive for all campaign or promotion, and monitor the effectiveness of advertising campaign.
- Write, translate and proof read corporate material, which include print ad, brochures, leaflet and website.
- Proof read for all ATL and BTL materials.
- Shape concept for marketing and advertising campaign and turn it into compelling copy.
- Brainstorm with Creative Team and Account Executive on new campaign to meet different market demand, and also generate clear, relevant and persuasive content.
- Involved in TV program shooting, interview script writing and liaise with producer, crew team and customer for ongoing shooting.
- Monitor all social media channels, content performance and drive continuous improvement.

9 Sep, 2008 - 4 Apr, 2013

Graphic Designer

Law Design & Print Ltd, United Kingdom

Company Type

SME

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

- Liaise with client to determine their requirements and budget on menu printing.
- Manage client artwork from typesetting through design, print and production.
- Work with clients, brief and advise them with regard to design style, format, print production and timescales.
- Develop concept, graphic and layout, prepare rough draft of artwork based on an agreed brief.
- Review final layout and suggest improvement if required.
- Modify copy and design according to client’s needs, and coordinate artwork from conception to production.
- Liaise with printer on a regular basis to ensure deadline is met and material is printed to the highest quality.
- Develop concept and design all collateral materials, including menu, banner, catalogue,
brochures, business cards, flyers, poster and etc.

Reason of resign

Back to Malaysia

9 Sep, 2006 - 3 Mar, 2008

Chinese Copywriter

Havas Malaysia, Kuala Lumpur

Company Type

Multinational Corporation

Position

Senior

Specification

Advertising / Media Planning

Roles

Copywriter

- Translate, write and edit for both ATL & BTL materials, such as radio script, print ad, advertorial, TV commercial, leaflet, brochures etc.
- Proof read for FA materials before it sent out for production.
- Supervise radio recording and TVC shooting (pre & post production). Provide essential guidance to the talent during VO recording session and collaborate with studio personnel to complete the final production.
- Brainstorm with Creative Team and Account Executive on new campaign or pitching to meet client requirement and market demand.
- Translate copy from English to Chinese (Traditional and Simplified).
- Write clear and persuasive copy, proof read, revise or redevelop campaign in response to
feedback.

13 Sep, 2005 - 11 Aug, 2006

Chinese Copywriter

BBDO Malaysia, Kuala Lumpur

Company Type

Multinational Corporation

Position

Junior

Specification

Advertising / Media Planning

Roles

Copywriter

- Translate, write and edit for both ATL & BTL materials, such as radio script, print ad, advertorial, TV commercial, leaflet, brochures etc.
- Proof read for FA materials before it sent out for production.
- Supervise radio recording and TVC shooting (pre & post production). Provide essential guidance to the talent during VO recording session and collaborate with studio personnel to complete the final production.
- Brainstorm with Creative Team and Account Executive on new campaign or pitching to meet client requirement and market demand.
- Translate copy from English to Chinese (Traditional and Simplified).
- Write clear and persuasive copy, proof read, revise or redevelop campaign in response to
feedback.