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Member since: Jun 19, 2024
Completed Job: 0
About Me
Visionary, creative and detail-oriented Creative Lead with over 20 years of experience leading cross-functional design teams and delivering impactful visual solutions across print and digital platforms. Proven ability to translate concepts into compelling visual narratives & campaigns.
Current Status
Employed
Language
Spoken
English
Written
Working Experience
2 Jan, 2025 - Current
Creative Lead
TBM Sdn Bhd, Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
Company Type
Public Listed Company
Position
Manager
Specification
Art & Creative
Roles
Supervisor / Team Lead
Managed projects & concept-to-completion. Planned campaigns for print, social media and instore visual merchandising display.
Presented concepts to directors and stakeholders of TBM, incorporating feedback into design refinements.
Oversaw production timelines and asset management.
1 Dec, 2022 - Current
Creative Lead
Betime Marketing Sdn Bhd, Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
Company Type
SME
Position
Art Director
Specification
Others
Roles
Other Roles
Directed the development of design and marketing materials, ensuring brand consistency and strategic alignment.
Collaborated with brand managers and content team to develop effective high impact collateral with brand consistency for a range of premium skincare brands.
Led the team on creative strategy for promotion planning & execution of campaigns for brands.
1 Nov, 2016 - Current
Creative Lead
Tetap Tiara Sdn Bhd ( Jaya One Mall), Petaling Jaya
Company Type
Other
Position
Manager
Specification
Others
Roles
Other Roles
Steered projects & managed concept-to-completion with the creative team.
Managed campaigns for digital, print and social media.
Presented concepts to directors and stakeholders of Jaya One, incorporating feedback into design refinements.
Collaborated with marketing teams on branding campaigns to improve brand recognition
Oversaw production timelines and asset management across multiple projects simultaneously.
1 Mar, 2011 - 30 Mar, 2014
Senior Graphic Designer
Intact Communications, Penang
Company Type
SME
Position
Senior
Specification
Advertising / Media Planning
Roles
Creative
Produced innovative and controversial campaigns for SP Setia, Masterskill Nursing College & Rapid Penang.
Designed ATL (above the line designs) and work closely with the design directors on ideation and execution of the design.
Spearheaded creative direction for BTL (below the line designs) & overseeing the ideation development of junior designers and intern designers.
All projects are properly time managed to meet deadlines and report directly to the art director and creative director
Reason of resign
Was offered better prospect and new opportunities.
Education
INTEC College
Major in Graphic & Multimedia Design
Diploma
Advertising/ Media
1 Jan, 2000 - 30 Dec, 2022
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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