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Chinese (Hokkian)
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Chinese (Mandarin)
Malay
Chinese (Hokkian)

1 Jan, 2023 - Current

Chief Marketing Officer

One Stand Creative Studio, KL

Company Type

SME

Position

Art Director

Specification

Management, Marketing, Sales, Admin

Roles

Chief Marketing Officer

1. Strategic Leadership:
- Develop and implement a cohesive marketing strategy aligned with the company's overall business objectives.
-Lead, mentor, and inspire the marketing team to achieve high performance and continuous improvement.
-Identify and leverage market trends, opportunities, and emerging technologies to drive innovation and competitive advantage.

2.Brand Management:
-Strengthen and manage the company's brand identity, ensuring consistency across all channels and touchpoints.
-Develop and execute brand positioning and messaging that resonates with target audiences and differentiates the company in the marketplace.
-Oversee the creation and management of brand assets, including visual and verbal elements.

3.Digital Marketing:
-Drive the digital marketing strategy, including SEO/SEM, email marketing, social media, content marketing, and online advertising.
-Utilize data analytics and performance metrics to measure the effectiveness of digital campaigns and optimize strategies for maximum ROI.
-Ensure the company’s online presence is robust, engaging, and aligned with brand values.
-Conduct comprehensive market research to understand customer needs, market trends, and competitive landscape.
-Analyze data and insights to inform marketing strategies and business decisions.
-Monitor industry developments and adjust marketing tactics accordingly.
- Collaborate with product development teams to create effective go-to-market strategies for new products and features.
-Develop product positioning, messaging, and marketing collateral that clearly communicates value propositions.

4.Communications and Public Relations:
-Manage the company’s communications strategy, including internal and external communications, public relations, and media relations.
-Develop compelling content for press releases, blogs, newsletters, and other communication channels.
-Build and maintain relationships with key media outlets and industry influencers.

5.Budget and Resource Management:
-Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve strategic goals.
-Monitor marketing expenditures and adjust strategies to ensure cost-effectiveness and maximum impact.
-Identify and manage external vendors and partners to support marketing initiatives.

1 Feb, 2022 - 1 Dec, 2023

Digital Marketing Exec

Benten Global Sdn Bhd, KL

Company Type

SME

Position

Senior

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Executive

A Marketing Designer, to support various marketing initiatives, conduct market research, and enhance our company' brand presence.

Job done
-conduct thorough market research to identify trends, analyze competitors, and understand target audiences.
-Compile and present data-driven insights to inform marketing strategies and branding decisions.
- Develop and manage content calendars for social media, blogs, and other digital platforms.
-Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed to achieve desired outcomes.
-Create engaging and relevant content for various channels, including social media posts, blog articles, email newsletters, and website copy.
-Manage social media accounts, including scheduling posts, engaging with followers, and tracking metrics.
- Communicate effectively with clients to understand their needs and provide regular updates on company project progress.
- Coordinate and manage multiple marketing projects simultaneously, ensuring timely delivery and high-quality output.

Reason of resign

I have a strong desire to learn new things and gain experience in different industries. I believe that by doing so, I will be able to broaden my skill set and bring fresh perspectives to my future endeavors. This exploration is essential for my professional growth and will allow me to contribute more effectively in my future roles.

1 Feb, 2021 - 1 Feb, 2022

Content Creation

Wonder Pod Sdn Bhd, Puchong

Company Type

Public Listed Company

Position

Junior

Specification

Advertising / Media Planning

Roles

Media Planning

Job done
- Coordinate and manage multiple marketing projects simultaneously, ensuring timely delivery and high-quality output.
-Maintain strong relationships with clients, ensuring their satisfaction and addressing any concerns promptly.
-Manage social media accounts, including scheduling posts, engaging with followers, and tracking metrics.
-Collaborate with the Marketing Designer to create and execute comprehensive marketing plans.
-Develop and manage content calendars for social media, blogs, and other digital platforms.
-Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed to achieve desired outcomes.
-Conduct thorough market research to identify trends, analyze competitors, and understand target audiences.

8 Aug, 2020 - 10 Oct, 2020

Graphic designer

Bbranding, Pusat bandar puteri

Company Type

SME

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

Help to design logo, name card, book layout, 2d book, and other

Reason of resign

1 Jan, 2019 - 4 Apr, 2020

Admin

Trb auto car care, Puchong utama

Company Type

Public Listed Company

Position

Junior

Specification

Management, Marketing, Sales, Admin

Roles

Account Manager

Help to do some office work

Reason of resign