Recommended by 0 people
Member since: Apr 16, 2022
Completed Job: 0
About Me
Briefly I am a capable Creative Director with 30 over years in Advertising, Social Media and Activation line. I am good at 360 campaigns and ideation that includes creative strategy creation for Branding, Advertising, Graphic Design, Social Media Digital, Activation, Roadshow, Experiential and various forms of Creative Marketing.
I can also art direct, write copy, film direct, compose music and draw.
You may hire me for total 360 Idea and Strategy Creation or you may hire me for single ala carte specialised jobs.
I am best at solving marketing problems and needs with Creative Ideation and Consultation.
I am good at FMCG and non FMCG brands as well.
Do call me, for consultation to see if we can help each other.
I am always open for creative challenges.
Current Status
Self Employed
Language
Spoken
Chinese (Cantonese)
Chinese (Mandarin)
English
Indonesian
Malay
Written
English
Chinese (Mandarin)
Malay
Working Experience
1 Jan, 2019 - Current
Creative Director / Creative Marketing Director
Hatch Big Ideas, Kota Damansara
Company Type
Multinational Corporation
Position
Director
Specification
Advertising / Media Planning
Roles
Creative
• Create Creative Strategy and develop new business
• Oversee and manage Creative and Account Servicing team
• Develop new businesses
• Win new pitch and businesses for the agency
• Nurture teammates and drive coherent teamwork
• Provide knowledge and guidance transfer to team members
• Conduct workshops to creative thinking and consumer insights
• Responsible for agency P&L
Clients: Johnson & Johnson, Darlie, Bayer, GSK, Spritzer, Fisherman’s Friend, Danone Dumex, Networkwork Foods, Nestle, Kewpie, Petronas ROVR, F&N, 7-11 and others,
Clients Won: Johnson & Johnson, Danone Dumex, Fisherman’s Friend
Awards: Markies Award Outdoor & Experiential 2020 – Redoxon Travel Immunity
Reason of resign
Current
2 Feb, 2013 - 12 Dec, 2018
Creative Director / Creative Brand Strategist
CaNine Grafitti, Kuala Lumpur
Company Type
New Startup
Position
Director
Specification
Advertising / Media Planning
Roles
Creative
• Create Creative Strategy and develop new business
• Oversee and manage Creative and Account Servicing team
• Develop and rebrand Agency into a cohesive Integrated Creative Solution Agency
• Win new pitch and businesses for the agency
• Deliver top-notch presentation win pitch campaigns
• Nurture teammates and drive coherent teamwork
• Provide knowledge and guidance transfer to team members
• Conduct workshops to creative thinking and consumer insights
• Responsible for agency P&L
Clients: Johnson & Johnson, Darlie, Fonterra, Bayer, Ford Cars, Tiger Balm, GSK, Spritzer, Unilever, Kobayashi, Qliq Hotel
Clients Won: Ford Cars, Spritzer, Johnson & Johnson, Sunway Lagoon, Nestle
Reason of resign
Next
2 Feb, 2010 - 11 Nov, 2012
Head of Creative
Draft FCB, Kuala Lumpur
Company Type
Multinational Corporation
Position
Creative Director
Specification
Advertising / Media Planning
Roles
Creative
• Deliver award winning creative and to win new pitch and businesses for the agency
• Deliver top-notch presentation and selling skills
• Nurture teammates and drive coherent teamwork
• Dedicated creative lead on Celcom
Clients: Celcom Xpax, CIMB
Awards: (Spikes Asia Award Outdoor 2010 – Ziploc Easy Zipper)
Reason of resign
Next
2 Feb, 2007 - 11 Nov, 2009
Group Head – Art
Astana International, Kuala Lumpur
Company Type
Multinational Corporation
Position
Art Director
Specification
Advertising / Media Planning
Roles
Creative
• Oversee teams of Art Directors, Designers, Visualizers, FA Artist and Copywriter partner.
Reports to the Managing Director
• Deliver award winning creative and to win new pitch and businesses for the agency
• Deliver top-notch presentation and selling skills
• Nurture teammates and drive coherent teamwork
• Develop strong relationships with pro-governmental accounts
Achievements: Film directed a few TV Commercials
Clients: Telekom, Unifi, BHP, Petronas, Tourism Malaysia,
Clients Won: Tourism Malaysia, Petronas Sprinta, BHP Petrol
Reason of resign
Next
1 Jan, 2003 - 12 Dec, 2006
Group Head Art
Grey Worldwide, Kuala Lumpur
Company Type
Multinational Corporation
Position
Art Director
Specification
Advertising / Media Planning
Roles
Creative
• Oversee teams of Art Directors, Designers, Visualizers, FA Artist and Copywriter partner.
Reports to the Creative Director
• Deliver award winning creative and to win new pitch and businesses for the agency
• Deliver top-notch presentation and selling skills
• Nurture teammates and drive coherent teamwork
Clients: GSK, Sara Lee, Won Tiger Beer account
Clients Won: Genting Word Resort & Casino, Tiger Beer, Carrefour
Awards:
(DMAM Award 2004 Integrated Campaign,
1 Best of Show, 1 Silver, 2 Bronze, 3 Merits – Tiger Beer FC)
(ECHO Award 2005 Multimedia and Integrated Campaign 1 Silver)
Reason of resign
Next
1 Jan, 2001 - 12 Dec, 2002
Senior Art Director
DDB International, Petaling Jaya
Company Type
Multinational Corporation
Position
Art Director
Specification
Advertising / Media Planning
Roles
Creative
• Worked with a team of Designers, Visualizers, FA Artists and a Copywriter partner.
Reports to the Creative Director
• Art directing and visualize creative that is infused with good creative and ideation.
Clients: Taylor’s College, F&N Milk, Hard Rock Hotel,
Reason of resign
Next
3 Mar, 1996 - 12 Dec, 2000
Senior Art Director
Lowe Lintas Worldwide, Kuala Lumpur
Company Type
Multinational Corporation
Position
Art Director
Specification
Advertising / Media Planning
Roles
Creative
• Art directing and visualize creative that is infused with good creative and ideation.
Clients: Nestle, Unilever, Jonson & Johnson
Awards: (MVA Award 2000 for Animation Gold – Impulse Perfume)
Reason of resign
Next
2 Feb, 1993 - 12 Dec, 1992
Typographer / Designer
William Harold Wong Design Group, Kuala Lumpur
Company Type
Multinational Corporation
Position
Art Director
Specification
Art & Creative
Roles
Graphics Designer
• Manage a team of Junior Designers and FA Artist
• Create outstanding graphic designs that is infused with leading class typographical design
Clients: British Council, Shiro Papers, Concorde Hotel
Reason of resign
Next
2 Feb, 1993 - 12 Dec, 1995
Art Director
Labtyd International (Malaysia & Indonesia), Jakarta
Company Type
Multinational Corporation
Position
Art Director
Specification
Advertising / Media Planning
Roles
Creative
Job Description:
• Worked with a team of Designers, Visualizers, FA Artists and a Copywriter partner.
• Art directing and visualize creative that is infused with good creative and ideation.
Won pitched Clients: Mobikom, Tetra Pak, Bank Mandiri (Indonesia)
Reason of resign
Next
Education
Saito University College
Major in Graphic Design
Master Degree
Art/Design/Creative/Multimedia
1 Jan, 1988 - 12 Dec, 1990
Awards
Redoxon Travel Immunity
Markies Award Outdoor & Experiential 2020
Markies
1 Jan, 2020
Ziploc Easy Zipper
Spikes Asia Award Outdoor 2010
Spikes
1 Jan, 2010
Tiger Beer FC
1 Best of Show, 1 Silver, 2 Bronze, 3 Merits – Tiger Beer FC ECHO Award 2005 Multimedia and Integrated Campaign 1 Silver – Tiger Beer FC
Kancil & DMAM
1 Jan, 2004
F&N Condensed Milk
Kancil Award 2002 Film Campaign 1 Bronze, Kancil Award 2002 Food Category 2 Bronze 1 Merit
Kancil
1 Jan, 2002
Impulse Perfume
MVA Award 2000 for Animation Gold
Kancil
1 Jan, 2000
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
There is no review on this talent currently
