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Member since: Jun 24, 2022
Completed Job: 0
About Me
I've been in the Advertising and Creative Design industry for more than a decade. My passion in art and design also allows me to further explore my creativity in the musical area, hence I'm the current Lead/Rhythm Guitarist in the pop punk & post-hardcore band Heart Meets Hurricane.
Life is too short to always look back for what you've done but instead, I always look forward to what I can do presently to inspire the future. To me, there's no right nor wrong in art but merely of doing the correct thing at the right moment, since it is subject to one's perspective and opinions may vary from one to another. Therefor, I strive to be inspired in order to achieve excellency in my ideas and design.
When I was 10 years old, my elementary school teacher once asked me what I want to be when I grow up, I said i wanted to be an artist. Today, I'm a graphic designer, creative consultant, art director, creative manager, UX/UI Lead and a part time musician.
I'm open to any opportunities to grow as a creative artist, therefor if your company are looking for a person to fill in the role of UX/UI Designer, Art Director, photographer, Creative Manager and etc... Hey! you are looking at one now.
Current Status
Employed
Language
Spoken
Chinese (Cantonese)
Chinese (Mandarin)
English
Japanese
Malay
Written
English
Chinese (Mandarin)
Malay
Japanese
Working Experience
12 Dec, 2019 - Current
UX/UI Manager (Head of Creative & Innovation)
Seowell Digital, Bukit Jalil, Kuala Lumpur
Company Type
SME
Position
Manager
Specification
Advertising / Media Planning
Roles
Creative
Spearheading the Creative & Innovation department, and overseeing a group of young and energetic UX/UI Designers. As the head of the department, I deliberate planning the goal setting of the department, as well as ensuring the company's core values and objectives are being applied unto the team. The role are also inclusive of directing the creativity works and enforcing human centred user experience on the products.
- Managing a team of UI/UX designers
- Leading the brainstorming session
- Development of brand identity and creative direction of products
- Identify critical issues of UI & UX, problem solving and design solutions
- Implementing the team core values and setting annual objectives
- Liaising with clients on product development process
- Art directing on web design and promotional collaterals
- Managing large projects throughout the design process
- Conducting usability testing and prototyping, assuring design quality to produce designs that work well with user(s)
- Overseeing the development process of web, apps and products
Reason of resign
Still employed with this company*
7 Jul, 2017 - 11 Nov, 2019
Creative Lead - UX/UI & Graphic Design
RPSGI, Makati City, Manila, The Philippines
Company Type
Other
Position
Art Director
Specification
Art & Creative
Roles
Supervisor / Team Lead
- UX & UI Design
- Website banners
- Promotion banners
- Web design
- GIF Animation
- Graphic design
- Branding & campaigns
- Assisting marketing team to develop monthly/weekly
promotion items
- Brainstorming with marketing team for promotional
materials
Reason of resign
Returning to Malaysia
2 Feb, 2017 - 7 Jul, 2017
E-commerce Marketing Manager
NOA Labs, Shenzhen City, China
Company Type
SME
Position
Manager
Specification
Management, Marketing, Sales, Admin
Roles
Marketing Manager
- Deliberate planning and goal setting
- Development of brand awareness and online reputation
- Managing company's social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+)
- Content Management
- SEO (Search Engine Optimisation) and generation of inbound traffic
- Cultivation of leads and sales
Responsibilities:-
Brand Development
Identify Target Customers
Set Clear Objectives
Visual Design and Web Development Strategy
Solid Content Strategy
Promotion Strategy
Engagement Strategy
Conversion Strategy
Measure and Analyse to establish ROI
Reason of resign
Headhunted by RPSGI
4 Apr, 2015 - 1 Jan, 2017
Senior Multimedia Designer cum Social Media Marketing Manager
Brandpath Group, Expansys, Shenzhen City, China
Company Type
Multinational Corporation
Position
Manager
Specification
Art & Creative
Roles
Art Director
1. Design and manage creative, ads and marketing campaign for the company’s e-commerce website such as www.akafone.com, www.rckcom.com and www.innodoo.com
2. Manage, plan and strategize social media contents in Facebook, Instagram, YouTube
3. Liaise with blogger, content writer, YouTuber and celebrities for product reviews and social media posting
4. Prepare weekly report on the ROI of all social media & marketing campaigns
5. Part of the in-house graphic design team
Reason of resign
Leaving for better prospect
7 Jul, 2014 - 3 Mar, 2015
Digital Creative Manager
Standard Chartered Bank, Kuala Lumpur, Malaysia
Company Type
Multinational Corporation
Position
Manager
Specification
Advertising / Media Planning
Roles
Creative
• manage and assist in creative development for the business
• responsible for timely and accurate deployment of online communication for both internal and external stakeholders
• Part of in-house graphic designing team
• Assist Marketing Managers in developing digital (web and mobile) and below-the-line materials
• Engaging with external creative agencies for alignment and development of creative artwork for the bank
• Manage online customer touch point for the bank
• part of the team to manage social media and messaging for the bank
Reason of resign
Retrenchment
10 Oct, 2011 - 6 Jun, 2014
Art Director
GreyTree Advertising, Petaling Jaya, Malaysia
Company Type
SME
Position
Art Director
Specification
Art & Creative
Roles
Art Director
Greytree Advertising is an advertising agency based in Petaling Jaya, Malaysia. The agency’s major clients has list of high profiles of clients ranging from radio stations, local broadcasting tv station, news publisher, banks and many more such as Astro (Malaysian direct broadcast satellite (DBS) Pay TV service), Red Fm, Suria FM, 988 FM, Flavors Magazine, UOB Bank, Hong Leong Bank, Alliance Bank, Shell (LPG) and etc.
This is the second stint with the firm after working for them previously between 2006-2009.
Reason of resign
Headhunted by Standard Chartered Bank
4 Apr, 2009 - 9 Sep, 2011
Senior Graphic Designer
Shaklee Corporation, Petaling Jaya, Malaysia
Company Type
Multinational Corporation
Position
Senior
Specification
Art & Creative
Roles
Graphics Designer
Shaklee Corporation is an American manufacturer and distributor of natural nutrition supplements, weight-management products, beauty products, and household products. The company is based in Pleasanton, California with global operations in Canada, Japan, Malaysia, Mexico, Taiwan, China and Indonesia.
My role in the company includes:
- managing all in-house graphic design
- managing creative campaigns such as flyer, poster,
monthly bulletin, collateral and print ads.
Reason of resign
Rejoining GreyTree Advertising
4 Apr, 2006 - 3 Mar, 2009
Graphic Designer
GreyTree Advertising, Petaling Jaya, Malaysia
Company Type
SME
Position
Junior
Specification
Art & Creative
Roles
Graphics Designer
Greytree Advertising is an advertising agency based in Petaling Jaya, Malaysia. The agency’s major clients has list of high profiles of clients ranging from radio stations, local broadcasting tv station, news publisher, banks and many more such as Astro (Malaysian direct broadcast satellite (DBS) Pay TV service), Red Fm, Suria FM, 988 FM, Flavors Magazine, UOB Bank, Hong Leong Bank, Alliance Bank, Shell (LPG) and etc.
Reason of resign
Company restructured
Education
Limkokwing University College of Creative Technology
Major in Advertising, Multimedia Design
Diploma
Advertising/ Media
1 Jan, 2001 - 12 Dec, 2003
Other
Major in Marketing
Bachelor's Degree
Marketing
1 Jan, 2016 - 7 Jul, 2017
Other
Major in User Experience Design, User Interface Design
Diploma
Art/Design/Creative/Multimedia
1 Jan, 2015 - 12 Dec, 2015
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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