jonliew
Self Employed
Wilayah Persekutuan, Kuala Lumpur
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Member since: 1 year ago


Completed Job: 0

About Me

Keen on word games and ridiculous ideas with the exception that it is possible to be created or done. An avid reader of the fantasy genre which converts to my strong understanding of the English language.
Have management experience managing a team of 15 who consists of graphic designers, copywriters, strategists, PR, videographers and photographers.
In addition, have an interest in writing and am putting together a book.

Current Status

Self Employed

Language

Spoken

English

Written

English

Working Experience

1 Jan, 2015 - 2 Feb, 2020

Head of Digital and Communication

Concreat Meadia, Kuala Lumpur

Company Type

New Startup

Position

Creative Director

Specification

Digital Media

Roles

Digital Director

Communication Management
• Establish and drive a multi-channel communications strategy.
• Prepare and manage all communications material.
• Develop brand voice and maintain brand integrity across all platforms.
• Manage media relations and develop contacts with media members, influencers, and
community leaders.
• Lead a team of communication, marketing, and design professionals.
• Assist in the creation of digital, video, audio and print content.
• Manage presence at industry events, trade shows, and conferences.
• Create budget for communications team and ensure compliance.
• Ensuring quality control of all information released.
Client and Partner Management
• Collaborate and lead the digital team to develop client strategy and execute
overarching brand campaigns with an emphasis on consumer-first, results-driven
tactics, excellent client service, and execution of timelines and budget management.
• Manage the day-to-day workflow across direct reports, peers, clients, vendors and
freelancers;
Social Media, Digital and Influencer Strategy & Management
• Strategize, ideate, and assist in the execution of social media campaigns, including:
Organic social content
• Promotional campaigns (such as brand content integrations, third-party promotions,
contests and sweepstakes)
• Paid social media campaigns (such as website conversions, reach/frequency,
engagement, fan acquisition and lead generation) across social platforms,
• Programmatic (display, native, video, mobile) as needed
• Strategize, identify, and assist in the execution of influencer campaigns, including:
• Nano- and micro-influencer campaigns (including unpaid, paid and product-seeding
earned)
• Macro influencer and brand spokespeople
Measurement and Analytics
• Educate internal team and clients about performance metrics for social, display and
influencer initiatives
• Oversee social listening, monitoring and reporting deliverables
• Analyze metrics from content campaigns and social media advertising activations,
ensuring that ongoing and future efforts are optimized and ladder up to overall
strategies
• Continually monitor for relevant trends in the digital space, as well as social media
and influencer marketing opportunities
• Communication and Content Creation
• Ability to lead teams of digital/social strategists and creators through creative process:
from concepting, copywriting, and creative development to execution and campaign
analysis
• Strong written communication, verbal communication, phone and in-person
presentation skills

Reason of resign

Covid 19 - Company closed down

1 Jan, 2013 - 1 Jan, 2015

Editor

TD Biotech | Option Malaysia / EuroTuner, Damansara

Company Type

SME

Position

Senior Manager

Specification

Journalist / Editor/ Writing

Roles

Deputy Editor

• Selecting articles for issues and planning publication
contents for both magazines.
• Generating ideas for articles and features on Japan
related for Option Magazine and Euro related for
Euro Tuner Magazine.
• Organizing meetings with designers to discuss and
plan the features section of the magazine.
• Commissioning features and stories from in-house
writers or freelancers
• Supervising staff, including freelance writers, and
setting deadlines.
• Reading, writing and researching features and
articles.
• Rewriting, editing, proofreading and subbing copy
to ensure it is ready to go to press.
• Attending relevant events, fairs and conferences

Reason of resign

Both Magazines publication close down

1 Jan, 2009 - 1 Jan, 2013

Senior Corporate Writer

Standard Chartered Bank, Petaling Jaya

Company Type

Multinational Corporation

Position

Manager

Specification

Journalist / Editor/ Writing

Roles

Writer

Head of webmaster cum writer for Service Managers
Meeting’ Portal/Website. To organize Managers
Meeting/Conference Call when required via internal
portal. Also to write up corporate news and upload
to the website.
• Fully Handle training Department for their Calls
Assurance and Performance. To come up with
scripts for new trainees to be used for handling calls.
• To attend to high priority complaints from
customers, to analyze and create training decks for
training bay
• To understand new promotions and then to create
scripts for agents to use when questioned by
customers

Reason of resign

Change of enviroment

1 Jan, 2008 - 12 Dec, 2009

Content Writer

Golf Malaysia, Petaling Jaya

Company Type

SME

Position

Junior

Specification

Journalist / Editor/ Writing

Roles

Writer

A hard-core magazine all about golf.
• Everything is about golf. Not only do I write about
golf, but also will edit golf clubs newsletters
• Attend events for marketing and news to be added
into the magazine.

Reason of resign

Change of Enviroment

1 Jan, 2000 - 12 Dec, 2008

PR Coordinator

Event Master, Damansara Jaya

Company Type

SME

Position

Junior

Specification

Advertising / Media Planning

Roles

Media Account Executive

Researching the market including reading relevant
publications or websites, and staying up to date with
writing that is being produced in the chosen field;
selecting subject matter based on personal or public
interest, or commissioned by a publisher or agent
• Editing, revising and reviewing work especially in
response to feedback; working to tight deadlines.
• Submitting material for publication in the required
and expected format; networking with other writers,
as well as others involved in the industry such as publishers, organizers of literary events

Reason of resign

Change of environment

Education

Sunway University

Major in Canadian PRE - U

Pre-University /'A' Level / STPM

Art/Design/Creative/Multimedia

8 Aug, 1998 - 12 Dec, 1999

The One Academy

Major in Fine Art

Diploma

Art/Design/Creative/Multimedia

1 Jan, 2000 - 11 Nov, 2000

Skill Sets

Website Content
Business & Marketing
Press Release
Advertorial
Creative Writing
Corporate Video Script Writing
Lifestyle Writing
Copywriting
Editing & Proofreading
Journalism

Tools & Software

Adobe InDesign
Microsoft Office
Android

Experienced Industry

Additional Information

Owns Transportation

Yes

Own laptop

Yes

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