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joeyljy
Creative Designer
Self Employed
Johor, Masai
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I'm Open to Work
Freelance

Recommended by 0 people

Member since: Nov 13, 2022

Completed Job: 0

About Me


Creative Illustrator & Motion Designer with 5+ years of experience producing engaging visual content across packaging design, branding, motion graphics, and digital marketing campaigns.

Experienced in transforming concepts into compelling visual storytelling — from FMCG product packaging and retail campaign visuals to motion graphics and social media content. Skilled in collaborating with marketing teams and creative professionals to deliver impactful designs that strengthen brand identity and audience engagement.

Proficient in Adobe Creative Suite (Illustrator, Photoshop, After Effects, Premiere Pro) and continuously exploring new creative workflows with AI-assisted tools such as Dreamina AI, Kling, and Seedream to support concept development and content creation.

Passionate about combining creativity, storytelling, and emerging technology to produce visuals that are both engaging and effective.

Current Status

Self Employed

Language

Spoken

Chinese (Cantonese)
Chinese (Mandarin)
English
Malay

Written

Working Experience

30 Nov, 2024 - 31 Dec, 2025

Illustrator

Hamochi Sdn Bhd, Kuala Lumpur

Company Type

SME

Position

Senior

Specification

Digital Media

Roles

Digital Artist

-Assisted in colouring and finalizing illustrations for educational children's storybooks.

-Applied engaging and age-appropriate colour palettes to enhance storytelling and visual learning.

-Worked closely with the illustration team to maintain consistency in style, characters, and visual elements across pages.

1 Nov, 2024 - 18 Jan, 2026

Graphic Designer

Prima Limited Pte.Ltd, Singapore

Company Type

Public Listed Company

Position

Senior

Specification

Others

Roles

Other Roles

Developed and maintained brand identity across printed and digital marketing materials to ensure visual consistency.

Designed marketing collateral including posters, point-of-sale materials (POSM), and in-store supermarket displays.

Created and redesigned product packaging to enhance brand recognition and improve shelf visibility.

Conceptualized creative ideas and produced storyboards for product and promotional photoshoots.

Collaborated with marketing and production teams to execute campaigns aligned with brand strategy and business goals.

Prepared print-ready artwork and ensured accuracy in production specifications.

16 Sep, 2023 - Current

Founder

DrauciaJY Studio, Kuala Lumpur

Company Type

New Startup

Position

Creative Director

Specification

Art & Creative

Roles

Creative Director

-Conceiving and implementing concepts, guidelines and strategies in various creative projects and overseeing them to completion
-Collaborating with account executives to obtain knowledge of the clients’ requirements

22 Jul, 2021 - 1 Sep, 2023

Senior Creative Designer

Global & Golden Pte.Ltd (Ice's Secret), Singapore

Company Type

SME

Position

Senior

Specification

Digital Media

Roles

Multimedia Designer

-Responsible in video editing, illustration and graphic design
-Conduct research on skincare, marketing and advertising
-Plan storyboard for product launching and sales video
-Work collaboratively with marketing team to produce on-brand social content across on social media platforms

1 Mar, 2021 - Current

Media Design Intern

La Maison Du Savon De Marseille Sdn. Bhd, Petaling Jaya

Company Type

SME

Position

Intern

Specification

Digital Media

Roles

Multimedia Designer

-Responsible in creating visual creative assets and video content.
-Work collaboratively with marketing team to produce on-brand social content across on social media
-Conduct research on media techniques and design ideas
-Design and enhance company website UI

Education

Universiti Sains Malaysia (USM)

Major in Design And New Media Technology

Bachelor's Degree

Art/Design/Creative/Multimedia

1 Sep, 2017 - 1 Sep, 2021

Skill Sets

2D Animation
Digital art
Illustration
Motion graphic
Promotional Videos
Tutorial video
Video Animation
Video Editing
Storyboard

Tools & Software

Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Procreate
ChatGPT
Dreamina
Gemini AI
Kling AI

Experienced Industry

Arts & creative design
Beauty, Salon & Fitness
E-Commerce
Gaming
Marketing

Additional Information

Owns Transportation

Yes

Owns Laptop

Yes

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