Role Overview 

The Content Producer is responsible for conceptualising, creating, and producing lifestyle-driven content that brings the brand to life across social media, digital channels, and marketing campaigns.  

This role combines creativity, storytelling, trend awareness, and content production to create engaging and aspirational contents such as brand and campaign films, social media, activations and event coverage. 

Beyond creating beautiful visuals, this role understands how audiences consume content and develops ideas that encourage engagement, build community, and drive brand love. 

Key Responsibilities 

1. Plan, create, and produce engaging lifestyle-first content across Instagram, Threads, Facebook, YouTube, and emerging digital platforms.  

2. Conceptualise creative contents into inspiring everyday lifestyle stories.  

3. Capture high-quality footage and video content for campaigns, product launches, retail activations, and brand collaborations.  

4. Stay on top of social media trends, cultural moments, and emerging content formats to keep the brand relevant.  

5. Adapt content into the formats and cuts required for social media, paid ads, and in-store screens.  

6. Lead shoots, including talent direction, lighting, composition and coordination with internal and external crews.  

7. Work closely with the creative department to formulate digital campaign and company brand assets.  

8. Edit short-form videos professionally with a strong visual storytelling.  

9. Maintain a strong understanding of the brand's identity and ensure consistency across all content.  

10. Organise project files and final assets to reused for future marketing needs.  

Requirements 

1. 3-4 years in experience in content creation, social media management, creative production or lifestyle marketing  

2. A strong portfolio showcasing lifestyle photography, videography and social media content.  

3. Understanding of Instagram, Facebook, XHS, Threads and emerging platforms.  

4. Proficient in editing tools such as CapCut, Adobe Creative Tool (Premier Pro, Lightroom, Illustrator, Photoshop), AI-powered creative tools, or similar. 

5. Strong project management skills and ability to handle several deliverables at once.