Logo Files

• Primary logo (horizontal)
• Secondary logo (stacked)
• Logomark only
• Reverse versions (for dark backgrounds)
• Typography
• Photography direction
• Graphic element

File format

• AI (editable source)
• PNG (transparent, high-res)
• JPG (web use)

Usage guidelines

• Minimum size specifications
• Clear space rules
• Colour specifications (hex, RGB, CMYK)
• Incorrect usage examples
• Font pairing recommendations

Application

• Business card
• Powerpoint slide template
• Email signature
• Credential or badge template
• Credential
• Website
• Social media (IG, Linkedin & FB)
• Website favicon