Design the core visual identity of the brand, including logo, typography, color palette, and other brand system elements.
Key Responsibilities:
Create the logo system (primary, secondary, and symbolic versions).
Develop the brand’s color palette, typography, and any unique symbolic elements.
Deliver visual identity guidelines that outline the proper usage of all elements.
Ensure the identity can be applied across various platforms and mediums (social, print, digital).
The Identity Designer must prepare all brand assets in the correct formats (e.g. SVG, PNG, HEX, font files) to ensure seamless handoff to the UI/UX and Graphic Designers. This includes layout grids, logo variants, and typographic rules optimized for digital and print use.