Recommended by 0 people
Member since: Feb 1, 2023
Completed Job: 0
About Me
I have a strong track record of helping businesses solve complex problems through the use of data-driven insights. With many years of experience in the field, I have developed a deep understanding of market trends and consumer behaviour, which I use to help organisations make informed decisions and drive growth.
I pride myself on my ability to analyse large and diverse datasets, identify key trends and patterns, and communicate my findings in a clear and actionable way. I am also highly skilled at developing and implementing market research plans, managing research projects from start to finish, and collaborating with cross-functional teams to ensure that research efforts are aligned with business goals.
Current Status
Self Employed
Language
Spoken
Chinese (Mandarin)
English
Malay
Written
English
Malay
Working Experience
1 Jan, 2019 - 30 Jun, 2020
Market Research Analyst
JE Property, Johor Bahru
Company Type
New Startup
Position
Senior
Specification
Others
Roles
Other Roles
Roles:
Developed actionable insights to support the adoption of PropTech
Developed strategic plans to reduce risks for service development
Learning skills:
The ability to use strategic planning tools such as SWOT analysis and PESTLE analysis to analyse the potential of PropTech
Advanced reading comprehension to interpret data concerning PropTech as an emerging market
Segmentation analysis and persona development
1 Mar, 2016 - 31 Dec, 2018
Lead Generation Specialist
JE Property, Johor Bahru
Company Type
New Startup
Position
Junior
Specification
Others
Roles
Other Roles
Roles:
Developed and managed a lead database of over 1,000 contacts for a startup in the real estate industry
Built a team of 4 content writers and freelancers to create engaging blog posts that showed an average click-through rate (CTR) of 3%
Created and implemented marketing strategies to increase monthly web traffic by over 10% through SEO best practices and social media strategy
Learning skills:
Analytical skills to measure the success of a lead-generation campaign based on data and metrics
The ability to create a lead database using Excel and CRM as part of a MarTech stack
Primary research skills for lead qualification
Database management
1 Jun, 2014 - 30 Aug, 2014
Event Management & Public Engagement Intern
Pusat Perkhidmatan Intervensi Awal (PPIA), Batu Pahat
Company Type
Other
Position
Intern
Specification
Others
Roles
Other Roles
Roles:
Developed a strategic partnership framework to reduce perceived risk in partnership
Successfully secured a partnership with Ronald McDonald House Charities (RMHC) in developing the Ronald McDonald Sensory Room
Learning skills:
Interpersonal skills to build relationship with the key partner
The ability to understand frameworks and generate partnership ideas
The ability to explain partnership issues and communicate goals clearlyRoles
Education
University of Malaya
Major in English Language
Bachelor's Degree
Linguistics/ Languages
11 Sep, 2011 - 31 Jan, 2015
Skill Sets
Tools & Software
Additional Information
Owns Transportation
No
Owns Laptop
Yes
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