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Member since: Nov 4, 2026
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Journalist-turned Content & PR Specialist with 10+ years of experience helping brands tell clear, credible stories.
I have written press releases, articles, in-depth features, and social content for startups, agencies, and established brands. With a background in journalism, I bring strong editorial judgment, sharp structure, and clean writing — whether I’m translating complex ideas, shaping thought leadership, or crafting media-ready narratives.
I’ve worked with clients across tech, gaming, consumer, and B2B industries, supporting global and regional brands through PR agencies, publications, and direct client engagements. Clients value me for being reliable, deadline-driven, and easy to work with — someone who can take a brief and turn it into clear and polished content.
Self Employed
Chinese (Mandarin)
English
Malay
1 Nov, 2016 - 1 Sep, 2019
DEX Ventures/ROOTs Asia Pacific, Kuala Lumpur
SME
Manager
Journalist / Editor/ Writing
Editor
• Led content & social media team, overseeing day-to-day tasks, growth, and performance.
• Created and executed content strategies for high-profile clients such as ACCA, Adidas, Celcom Xpax, HTC, Targus, and Western Digital.
• Directed photo and video shoots for events, interviews, and product showcases.
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