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24 Sep, 2024 - Current

Design Manager | Senior Designer

Universal Sports Sdn Bhd, KL

Company Type

SME

Position

Manager

Specification

Others

Roles

Other Roles

-Managed a team of 8 graphic and product designers, overseeing project delivery, timelines, and design quality across multiple brands and platforms.
-Reduced project delivery time by 30% through structured design workflows and project management processes that improved team productivity.
-Directed creative development and visual concepts for marketing campaigns, ensuring consistency with brand identity and campaign objectives.
-Designed and developed teamwear and sports products for licensed and in-house brands, contributing over RM2 million in sales across multiple channels.
-Developed product presentations, 3D visualisations, mockups, key visuals, and marketing assets for product launches, brand activations, and campaigns.
-Prepared teamwear catalogues featuring product designs and specifications for sales presentations and customer selection.

20 Jun, 2022 - 31 Jul, 2024

Product Designer

Al-Ikhsan Sports Sdn. Bhd, Kuala Lumpur

Company Type

SME

Position

Junior

Specification

Others

Roles

Other Roles

-Designed and developed 150+ sports products across apparel, accessories, and footwear for licensed and in-house brands, with selected product ranges achieving 60%–100% sell-through rates.
-Prepared Spring/Summer (SS) and Autumn/Winter (AW) catalogues covering various product categories and price ranges to meet market demand.
-Developed product concepts, technical specifications, measurement charts, and detailed tech packs for prototyping, sampling, and mass production.
-Managed product development from concept to final delivery, ensuring compliance with brand requirements, quality standards, and project timelines.
-Collaborated with the marketing team to develop promotional materials, support product launches, and execute campaigns across multiple platforms.

30 Sep, 2021 - 20 Jun, 2022

Product Lead & Graphic Designer

KilangPakaian.com, Petaling Jaya

Company Type

SME

Position

Manager

Specification

Printing/Packaging/Publishing

Roles

Print Designer

-Managed a team of two graphic and product designers, coordinating projects, meeting deadlines, and maintaining design quality across multiple brands.
-Led teamwear and retail apparel development across in-house brands, from concept development and tech pack preparation to prototype sampling.
-Planned 15+ product launches and created marketing materials, including social media content, product visuals, and landing pages for promotional campaigns.
-Collaborated with marketing, sales, operations, and production teams to coordinate product launches, mass production, and final delivery.
-Engaged with 5 sports teams to explore sponsorships, present product proposals, and build partnerships that increased brand visibility and supported business growth.

31 Jan, 2016 - Current

Art Director

Qrafts Studio, Selangor

Company Type

SME

Position

Art Director

Specification

Art & Creative

Roles

Art Director

-Delivered 150+ design projects for clients across Malaysia and overseas, creating effective visual solutions that met their needs and expectations.
-Maintained a 50% client retention rate and achieved a 25% referral rate through consistent design quality, clear communication, and reliable service.
-Managed client projects from brief to final delivery, planning timelines, handling revisions, and tracking progress to ensure timely completion.
-Designed logos, brand identities, marketing materials, and promotional campaigns to help clients strengthen their brand presence and promote their products.
-Participated in client meetings and brainstorming sessions to develop creative concepts and design solutions aligned with project goals.
-Applied AI-powered tools to develop creative concepts, enhance visual content, and improve overall design workflow efficiency.