Spoken

Chinese (Mandarin)
English

Written

English
Chinese (Mandarin)
Malay

2 Jan, 2023 - Current

Freelance Social Media Management & Content Creation

self-employed, Penang

Company Type

Other

Position

Senior

Specification

Advertising / Media Planning

Roles

Creative

I help businesses grow and engage their audience through strategic social media management. From IG branding & design to Facebook ads videos & Reels, I create high-impact content that drives results.

1 Oct, 2018 - 30 Dec, 2022

Online Marketing Senior Executive

Dot Connect Studio, penang

Company Type

New Startup

Position

Senior

Specification

Art & Creative

Roles

Supervisor / Team Lead

- Manage social media marketing campaigns (in-charge of content writing and artwork design）
- Create, edit, publish and share content (original text, images, video) that generate leads and build meaningful connections
- Experienced in Facebook Ads Management and use Facebook Insights to monitor and evaluate the company’s social media presence and performance.
- Set up chat automation and flow builder with Manychat
- Work closely with agency partners to ensure all projects are managed efficiently, and build relationships with key agency contacts in order to maintain optimal working relationships.
- Responsible for designing the overall layout and aesthetic for client’s websites (2D layout)
- Create and edit promotional videos

1 Aug, 2017 - 31 Aug, 2018

Online Marketing Executive

Spread Sdn Bhd, Penang

Company Type

-

Position

Junior

Specification

Advertising / Media Planning

Roles

Creative

- Create appealing contents and updates to social media (Facebook, Instagram, Twitter) & website on daily basis
- Organize online contest to increase the page's exposure and engagements (contribute creative ideas in planning stage, prepare the contents and design materials for the contest, do live video for announcing winners, prepare and send out the gifts to winners)