Spoken

English
Malay

Written

English
Malay

7 Mar, 2022 - 1 Aug, 2023

Growth and Acquisition Specialist

StoreHub Sdn Bhd, Selangor

Company Type

New Startup

Position

Senior

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Executive

Reporting directly to the Head of Marketing
• Project Manager of major product growth campaigns involving
delivery applications and QR payment/ordering adoption with up to
20% conversion rate
• Project lead in merchant engagement initiatives including process
analysis and revamps
• Leading and assisting in the development, strategy, execution and
analysis of growth and acquisition campaigns
• Data and trend analysis on customer database to derive pain points
and strategize effective solutions

7 Sep, 2020 - 1 Mar, 2022

Commercial Go to Market Strategist

Digi Telecommunications Sdn Bhd, Selangor

Company Type

Multinational Corporation

Position

Fresh / Entry Level

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Executive

Directly reporting and working with the Chief Marketing Officer
• One of the team leads in migration, content management and
strategy of https://www.digi.com.my/
• Process Enhancements and Documentation for the 3 Main Digi-X
Digital Products with the Customer Success Team.
• Managed User Access Matrix Development and Content Transfer for
Customer Service Knowledge Portal Enhancement project
• Launched multiple major campaigns with the Customer Go-To
Market Team including the Digi Raya Campaign, Customer Lifecycle
Management Enhancement Campaign, 3G Sunset Campaigns, 11.11
sales, Year End Sales and etc.
• Team Lead both the Digi-X and Digi Marketing Employee
Engagement Survey Team.
• Team Lead in Programming of HelpHero for altHR in order to
increase CX.
• Team Lead in Revamping of FAQ for OMNI and altHR to improve
content and SEO.