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Hi I am Farah Kamal, a Malaysian graphic designer with ten years of experience in marketing, layout designs and personalized digital and printed invitations.
I have been working with clients from various industries including f&b, fashion, beauty, as well as property.
As someone who is always keen on challenging herself, I am willing to try new things within my scope by emphasizing good time management, diversity and multitasking.
Self Employed
English
Malay
English
Malay
5 Nov, 2018 - 31 Dec, 2020
Sisters Hijab, Kuala Lumpur
SME
Senior
Fashion
Fashion Creative Director
• Planning & market research into the muslimah fashion industry.
• Managing the marketing budget and ensuring that all marketing material
is in line with the brand identity.
• Scheduling photo shoots with models, photographers and makeup artists.
• Build strong relationships with agencies and vendors.
• Execute the marketing work for company products.
• Experimenting with various organic and paid social media platforms.
• Execute and monitor daily post of social media content.
• Oversee and approve marketing material, from website banners, social
media post to hard copy brochures and case studies.
• Create successful marketing campaigns from ideation to execution.
5 Jan, 2018 - 30 Mar, 2018
Social Media Beez, Kuala Lumpur
Public Listed Company
Senior
Advertising / Media Planning
Creative
• Anticipating client needs and proactively finding smart ways to solve
challenges.
• Working collaboratively with the creative team.
• Directing, reviewing and approving creative output.
• Overseeing and executing social projects from concept to completion.
• Creating compelling visual across multiple sizes depending on the
platforms.
• Communicating with our Content Specialist, Project Manager & Account
Servicing Team managing
• client’s creative vision, expectations, and ensuring final delivery.
• Supervising intermediate and junior designers in creating their final
artwork.
• Inspire the team by introducing fresh design, concept and unique graphic
ideas.
• Suggest design improvements using knowledge of best practices and user
experience.
• Manage multiple tasks and projects against tight timelines.
• Supporting with ad-hoc task where needed.
Contract job.
21 Nov, 2015 - Current
Cardnco Design, Kuala Lumpur
SME
Senior Manager
Printing/Packaging/Publishing
Publishing Creative Director
• Design and proofing of custom and semi-custom invitation orders.
• Interpret customer needs and wedding inspiration boards into a cohesive
design suite.
• Update existing invitation suite templates to fit customer preferences
(colors, fonts, monograms).
• Communicate clients via email, whatsapp & phone if needed.
• Meet design and print production deadlines.
• Design marketing content for social media streams.
• Assist with miscellaneous hand assembly tasks (wax seal, ribbon tying,
packaging orders, etc).
• In contact with paper & print suppliers to make sure production is in order.
5 Jan, 2015 - 18 Dec, 2015
Lion & Lion Digital Agency, Kuala Lumpur
Multinational Corporation
Senior
Digital Media
Digital Designer
• Attending meetings with social media strategists and account managers
to identify their needs and liaising regularly with them.
• Work closely with the other designers, copywriters, outreach and web
developers to form a productive creative partnership.
• Interacts with art directors for approval and ideas.
• Gather information and data through research and develop design briefs.
• Think creatively and use innovative ideas to come up with new concepts
and designs.
• Able to manage multiple projects and independently prioritize tasks.
• Creation and delivery of a range of cross-platform digital work including
photography.
• Generate concepts to fulfill the marketing needs of clients.
• Design and create digital mock ups for social and digital projects.
• Staying on track with emerging digital trends and culture, attending events
and engaging with the wider digital creative community.
• Articulating and presenting creative ideas/treatments to teams and
account managers.
• Understanding of typography, layout, colour and grid structures.
• High attention to detail.
• Working on various location ; for photoshoots & events.
Seeking new opportunities for career growth.
8 Sep, 2014 - 19 Dec, 2014
Blu Inc Media, Kuala Lumpur
Other
Senior
Printing/Packaging/Publishing
Publishing Designer
• Responsible for conceptualization, layouts, design and competition of the
magazine.
• Manage and maintain graphic files, including logos, photos and art.
• Works closely with the Creative Director and team members to achieve the
department goals.
• Conferring with sales and editprs to determine clients' requirements.
• Interact with writers, sales and their staff to facilitate revisions/approvals.
• Design and develop look, feel and presentation of all company projects.
• Develop concepts and design all collateral materials for the magazine
event.
• Ability to work independently, take ownership of a project or collaboration.
• Search, edit purchase and download stock photography.
• Research the latest cutting edge design, typography, illustrators and
present to Creative Director.
• Set-up and prepare files for high quality printing/output.
• Perform photo production including enhancement, color correction,
resolution and cropping.
• Interact with color separation team in regards to output, production and
printing related issues.
• Review and correct/approve color proofs.
• Catalog and keep organized magazine's archives.
• Keep native files, assets and related files organized by projects and
department.
• With the guidance of the Director, conceptualize and direct the creation of
original art/illustrations.
• Producing magazine mock ups to communicate ideas.
• Gaining an understanding of the target audience and business that the
advert is aimed at.
• Meeting with the creative director, editors before presenting ideas to
clients.
• Direct photo shoots based on concepts/projects.
• Provide detailed direction to assigned photographers.
• Meet all deadlines.
Better work/life balance.
3 Dec, 2012 - 29 Aug, 2014
Universal McCann, Kuala Lumpur
Multinational Corporation
Fresh / Entry Level
Advertising / Media Planning
Creative
• Meeting account managers to discuss the business objectives and
requirements of the job.
• Interpreting the client's business needs and developing a concept to suit
their purpose.
• Estimating the time required to complete the work for clients.
• Developing design briefs by gathering information and data through
research.
• Uses computer software to execute designs.
• Thinking creatively to produce new ideas and concepts.
• Using innovation to redefine a design brief within the constraints of time.
• Presenting finalized ideas and concepts to clients or account managers.
• Working with a wide range of media.
• Contributing ideas and design artwork to the overall brief.
• Working on layouts and art working pages ready for print.
Major in Visual Communications
Advanced Diploma
Art/Design/Creative/Multimedia
6 Sep, 2010 - 23 Oct, 2012
Major in Bachelor’s Degree in Design (Interface Design)
Bachelor's Degree
Art/Design/Creative/Multimedia
9 Jun, 2008 - 20 Aug, 2010
Major in Foundation in Creative Multimedia
Certificate
Art/Design/Creative/Multimedia
12 Jun, 2006 - 28 Mar, 2008
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