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Member since: Feb 22, 2025
Completed Job: 0
About Me
Hello, my name is Erin, and I am an experienced graphic designer with a strong foundation in visual communication and creative design. I hold a Bachelor of Communication (Honours) in Advertising, which has equipped me with a deep understanding of branding, marketing, and strategic design thinking.
Over the past year, I have been working as a freelance graphic designer, collaborating with diverse clients to deliver impactful designs that align with their brand identity and goals. My portfolio includes projects such as Gamuda, Ayuria Place, KTI which focus on property field, and mostly I work on poster, banner, short animation, GIF, adaptation, etc, where I have honed my skills in Adobe Creative Suite, typography, and visual storytelling. In addition to my graphic design experience, I have also spent around three months working in an interior design department. This role allowed me to expand my creative expertise into spatial design, where I developed an eye for aesthetics, layout planning, and creating functional yet visually appealing environments.
My expertise includes:
1. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, WIX, Figma-Beginner, Premiere Pro) and other design tools to craft logos, branding materials, social media graphics, and print designs.
2. A solid understanding of typography, color theory, and composition to create aesthetically pleasing and functional designs.
3. Experience in freelance projects, where I’ve collaborated with clients to deliver creative solutions tailored to their needs.
4. A background in advertising and marketing, allowing me to approach design with a strategic mindset to achieve business goals.
5. Strong time management and communication skills, ensuring projects are completed on time and align with client expectations.
I am passionate about merging creativity with strategy to deliver designs that not only look great but also drive results. I thrive on solving visual challenges and am always eager to explore new design trends and techniques. Whether it’s creating a brand identity, designing marketing collateral, or crafting engaging digital content, I bring creativity, precision, and a results-driven approach to every project.
Current Status
Self Employed
Language
Spoken
Chinese (Cantonese)
Chinese (Mandarin)
English
Malay
Written
Chinese (Mandarin)
English
Malay
Working Experience
1 Sep, 2023 - Current
Freelance
Imajen Sdn Bhd, KL
Company Type
New Startup
Position
Junior
Specification
Advertising / Media Planning
Roles
Creative
During my time as a freelance designer at Imajen, I have had the opportunity to work on a diverse range of creative projects, specializing in digital and graphic design. Over the past year, I have engage in adaptation, and create visual of advertisement.
Key Responsibilities & Achievements:
- Designed eye-catching ads and other digital marketing materials that resulted in improved brand visibility and increased client engagement.
- Developed social media graphics, banners, and other promotional content with a focus on creative innovation and user-centered design principles.
- Delivered projects on time and within budget while maintaining a high standard of quality and creativity.
- Continuously refined my design process, staying up-to-date with design trends and digital marketing best practices to ensure my work remains relevant and impactful.
Throughout my freelance experience, I’ve honed my ability to balance creativity with client needs, ensuring that every design I create effectively communicates the intended message and resonates with the target audience. This role has strengthened my problem-solving abilities, communication skills, and my overall passion for creating designs that leave a lasting impression.
Education
Universiti Tunku Abdul Rahman
Major in Advertising
Bachelor's Degree
Art/Design/Creative/Multimedia
1 May, 2021 - 31 May, 2024
Skill Sets
Tools & Software
Experienced Industry
Additional Information
Owns Transportation
No
Owns Laptop
Yes
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