Spoken

Chinese (Mandarin)
English

Written

Chinese (Mandarin)

7 Jul, 2015 - 4 Apr, 2022

Online Marketer cum Commercial Digital Merchandiser

Alpro Pharmacy, Sendayan

Company Type

Other

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

Online Marketer cum Commercial Digital Merchandiser
To manage all pages across all websites, ensuring that all products are displayed in the right way, making it easy for the customer to discover and desire.
To ensure that all pages are effectively merchandised, identifying bestsellers, key trends & stories.
Responsible for the accuracy of all aspects of the product, including setting up, pricing, categorization, ranking, upsell/cross-sell online.
Improve existing product listings and drive new product launches.
Optimise web conversion, through product availability, working closely with the Merchandise team.
To manage and execute all trading and promotional activity on time.
Carry out daily reviews across all websites, checking product information, categorization & placement is correct and set out in a logical way to the customer – correct where necessary.
Liaise closely with merchandising, procurement, and customer service teams to improve efficiencies, trade, and customer experience.
To conduct analysis on competitor price/promotion checks.
Collaborate with the e-Commerce team for onsite optimizations such as product recommendations, upselling/cross-selling opportunities, and search improvements.
Assisting with the day-to-day coordination of e-Commerce marketplace activities, etc. product uploads, reporting, organizing stock transfers.
Reporting on e-Commerce trade performance including KPIs, providing data-driven insight, and conducting deep dives were needed to better understand shopping behaviours and trends.
Monitor SEO performance such as bounce rate, ranking and conversion rate.
Collaborate with others within the digital marketing department to manage SEO strategy

2D Graphic Designer:
Point of Sale Marketing Materials (POSM) materials related to online events or promotions (Voucher, Wobbler, Shelf-talkers, Posters, Leaflets, etc.)

Digital Graphic Designer:
Brainstorm ideas for distinctive designs for online-related sales.
Communicating with the Digital Marketing Team for the digital advertisement (Instagrams, FB)
Design a Digital display for the Website. (E-banner, E-advertisement)
Landing Page Set-up.

Online Sales Coordinator:
Communicating with the marketing team to create effective advertisements for each event, and when necessary, crafting marketing materials such as print and Internet advertisements for individual events.
Communicating with the procurement team for promotion mechanism.
Make sure the website is displayed in the right way.
On duty to solve the problem during the online sales event. (Handling customer issues, such as account issues or minor technical issues)
Communicating with the procurement team for the stock issue and price issue.

Reason of resign

Moving House