Spoken

Chinese (Cantonese)
Chinese (Hakka)
Chinese (Mandarin)
English
Malay

Written

1 Sep, 2023 - 31 Jul, 2026

Lead Front-End Developer

Havas Malaysia, PJ

Company Type

Multinational Corporation

Position

Senior Manager

Specification

Digital Media

Roles

Web Developer

Built AdFortless e-commerce marketplace from scratch with WordPress + WooCommerce — custom theme development, multi-tier product logic, automated quote selections, and digital checkout flows.

Set up eCommunity Group WordPress Multisite from scratch with Domain Mapping for 3 countries (Malaysia, Singapore, Vietnam) and WPML multi-language support — consolidating separate country sites into one managed installation.

Built Laravel multi-hotel back-end for 4 hotels (Roxy Hotel + Roxy Semantan) — set up Laravel, built routing, controllers, and shared blade template system with dynamic PHP content loading. Used AI for advanced Schema markup and SEO optimization.

Delivered interactive campaign sites — Anmum Essential Gold Safari Challenge (Astro + AI), Prego Jom Cari Duit Raya (Laravel, 800+ prizes — built game logic and receipt upload), and TM 80th Anniversary (Astro, BM/EN i18n) — building full front-end architecture with mobile-optimized game mechanics.

Maintained AEM content for 11 brands — Unilever (Magnum, Wall's, Vaseline, Clear, Knorr, Rexona, Sunsilk) and Fonterra (Fernleaf, Anchor, Anmum, Anlene) for the Malaysia market — ongoing product updates, banner replacements, and content changes across brand pages.

Managed AHC Beauty Shopify stores across Malaysia and Singapore for 2+ years — product launches, seasonal promos, and landing page updates.

Used generative AI tools across the full workflow — refactoring, syntax, learning new frameworks, and rapid prototyping to accelerate delivery.

1 Jul, 2017 - 1 Sep, 2023

Lead Front-End Developer

Havas Immerse, PJ

Company Type

Multinational Corporation

Position

Manager

Specification

Digital Media

Roles

Web Developer

Served as sole front-end developer for major accounts over 6 years, delivering front-end builds and CMS content management for Volvo, Sanofi, Novartis, and Friso Gold.

Maintained Volvo content across 3 markets (Malaysia, Singapore, Hong Kong) within Sitecore CMS — content editing, updates, and brand consistency across pages and campaign cycles.

Built 50+ responsive HTML EDMs for Sanofi and Novartis, tested across Outlook, Gmail, and Apple Mail including dark mode, achieving consistent rendering across email clients.

Built Sanofi eDA presentations in Veeva Systems with custom Node.js build tools that automated page assembly, image optimization, and compliance checks — turning a slow manual process into a one-command build.

Delivered 50+ HTML5 banner ads via Google Web Designer for Google DV360 and Sizmek, meeting sub-150KB file size constraints with smooth 60fps animations.

Maintained content updates for Friso Gold via Drupal CMS across market-specific content variations.

1 Jul, 2015 - 1 Jul, 2017

Creative Technologist

Immerse Group, PJ

Company Type

SME

Position

Senior

Specification

Digital Media

Roles

Digital Design/Development

Built interactive prototypes for client pitches, translating design concepts into functional web experiences with real animations and interactions. Bridged visual design and engineering teams to reduce handoff friction and accelerate prototype delivery.

1 Jul, 2006 - 1 Jul, 2015

Senior Designer → New Media Designer

Immerse Communications, PJ

Company Type

SME

Position

Senior

Specification

Digital Media

Roles

Digital Design/Development

Progressed from New Media Designer to Senior Designer over 8 years, establishing shared design systems and component libraries adopted across the agency. Built a foundation in visual design and front-end coding that enabled the transition to lead development roles.